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Search engines responded by developing more complex [[Search algorithm|ranking algorithms]], taking into account additional factors that were more difficult for webmasters to manipulate.{{Citation needed|date=January 2025}}
Some search engines have also reached out to the SEO industry and are frequent sponsors and guests at SEO conferences, webchats, and seminars. Major search engines provide information and guidelines to help with website optimization.<ref name="g-wmguide" /><ref name="ms-wmguide" /> Google has a [[Sitemaps]] program to help webmasters learn if Google is having any problems indexing their website and also provides data on Google traffic to the website.<ref name="googlesitemaps">{{cite web|url=https://developers.google.com/search/docs/crawling-indexing/sitemaps/overview|title=Sitemaps|access-date=July 4, 2012|archive-date=June 22, 2023|archive-url=https://web.archive.org/web/20230622175619/https://developers.google.com/search/docs/crawling-indexing/sitemaps/overview|url-status=live}}</ref> [[Bing Webmaster Center|Bing Webmaster Tools]] provides a way for webmasters to submit a sitemap
In 2015, it was reported that [[Google]] was developing and promoting mobile search as a key feature within future products. In response, many brands began to take a different approach to their Internet marketing strategies.<ref>{{Cite web |url=https://www.startupgrind.com/blog/mobile-is-the-internet-for-consumers/ |title="By the Data: For Consumers, Mobile is the Internet" ''Google for Entrepreneurs Startup Grind'' September 20, 2015. |access-date=January 8, 2016 |archive-date=January 6, 2016 |archive-url=https://web.archive.org/web/20160106040341/https://www.startupgrind.com/blog/mobile-is-the-internet-for-consumers/ |url-status=live }}</ref>
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