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=== Warm vs. cool colors <span class="anchor" id="Warm vs. cool colours"></span>===
The distinction between "warm" and "cool" colors has been important since at leaОРшА
Color theory has described perceptual and psychological effects to this contrast. Warm colors are said to advance or appear more active in a painting, while cool colors tend to recede; used in interior design or fashion, warm colors are said to arouse or stimulate the viewer, while cool colors calm and relax.<ref>{{Cite journal|last=Singh|first=Satyendra|date=2006-01-01|title=Impact of color on marketing|url=https://doi.org/10.1108/00251740610673332|journal=Management Decision|volume=44|issue=6|pages=783–789|doi=10.1108/00251740610673332|issn=0025-1747}}</ref> Most of these effects, to the extent they are real, can be attributed to the higher saturation and lighter value of warm pigments in contrast to cool pigments; brown is a dark, unsaturated warm color that few people think of as visually active or psychologically arousing.
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