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[[File:Spam Museum - World Market (England).jpg|thumb|upright|The sketch is featured at the [[Spam Museum]] in [[Austin, Minnesota]]. ''Pictured'': Flying Pig pub (England section)]]
[[Spam (food)|Spam]] makers [[Hormel]], while never happy with the use of the word ''spam'' for junk email{{Citation Needed|date=March 2025}}, have been supportive of Monty Python and their sketch. Hormel issued a special tin of Spam for the [[Broadway theatre|Broadway]] premiere of [[Eric Idle]]'s musical ''[[Spamalot]]'' based on ''[[Monty Python and the Holy Grail]]''. The sketch is part of the company's [[Spam Museum]] in [[Austin, Minnesota]], United States, and also mentioned in Spam's on-can advertisements for the product's 70th anniversary in 2007 – although the date of the Python sketch was incorrectly stated to be 1971 instead of 1970.<ref>{{cite news |title=SPAM 70th Low Sodium |url=http://spam.budwin.net/html/066a.html |access-date=23 August 2019 |agency=Budwin.net}}</ref>
In 2007 the company decided that such publicity was part of their corporate image, and sponsored a game where their product is strongly associated with Monty Python,<ref>{{cite web|url=http://www.spamspamspamspam.co.uk |title=SPAM® – Monty Python's SPAMALOT – Play this very silly catapult game for fun! |publisher=Spamspamspamspam.co.uk |access-date=5 July 2013}}</ref> featuring a product with "Stinky French Garlic" as part of the promotion of ''Spamalot''. For the company's 75th anniversary in 2012, they introduced Sir Can-A-Lot, a knight character, appearing on the product's packaging with the phrase "Glorious SPAM®!".<ref>{{cite web|url=http://www.spam.com/spam-101/history-of-spam|title=History of SPAM|publisher=spam.com|access-date=18 February 2016|archive-date=23 May 2013|archive-url=https://web.archive.org/web/20130523091958/http://www.spam.com/spam-101/history-of-spam|url-status=dead}}</ref>
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