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**[[Join the crowd]]: This technique reinforces people's natural desire to be on the winning side. This technique is used to convince the audience that a program is an expression of an irresistible mass movement and that it is in their best interest to join.
*'''[[Black-and-white fallacy|Black-and-White fallacy]]''': Presenting only two choices, with the product or idea being propagated as the better choice. (e.g., "You are either with us, or you are with the evil enemy")
*'''[[Beautiful people
*'''[[Common man]]''': The "''''''plain folks''''''" or "common man" approach attempts to convince the audience that the propagandist's positions reflect the common sense of the people. It is designed to win the confidence of the audience by communicating in the common manner and style of the target audience. Propagandists use ordinary language and mannerisms (and clothe their message in face-to-face and audiovisual communications) in attempting to identify their point of view with that of the average person. For example, a propaganda leaflet may make an argument on a macroeconomic issue, such as unemployment insurance benefits, using everyday terms: "given that the country has little money during this recession, we should stop paying unemployment benefits to those who do not work, because that is like maxing out all your credit cards during a tight period, when you should be tightening your belt." While this analogy between a nation's macroeconomic tools and household finances is appealing, it is false; in fact, most macroeconomists argue that unemployment benefits should be paid during a recession.
*'''[[Demonizing the “enemy”]]''': Making individuals from the opposing nation or those who support the opposing viewpoint appear to be subhuman, worthless, or immoral, through suggestion or false accusations.
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