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== Scope of digital marketing ==
Digital Marketing
'''[https://skillfloor.com/blog/digital-marketing Digital marketing]''' is the use of digital channels, platforms, and technologies to promote products or services. It covers a wide range of activities carried out through the internet and electronic devices, aiming to reach consumers and businesses effectively.
Key Areas of Digital Marketing:
Online Advertising
This includes methods such as display ads, search engine marketing (SEM), and video ads. Businesses use these formats to target audiences based on behavior, interests, and demographics, and to track performance in real-time.
Social Media Marketing
This involves the use of platforms like Facebook, Instagram, Twitter, and LinkedIn to promote brands, build communities, and engage directly with users. It is widely used for brand awareness and lead generation.
Search Engine Optimization (SEO)
SEO focuses on improving the visibility of a website in search engine results. It includes on-page strategies like keyword optimization and off-page methods such as backlink building to increase organic traffic.
Content Marketing
This strategy centers on creating and sharing valuable content to attract and retain an audience. Common formats include blogs, videos, infographics, and eBooks.
Email Marketing
Businesses use email to communicate with current and potential customers. It is a cost-effective channel for sharing updates, offers, and personalized messages.
Affiliate Marketing
This is a performance-based model where affiliates earn a commission by promoting another company’s products or services. It relies on partnerships and revenue sharing.
Mobile Marketing
This targets users on smartphones and tablets using mobile-friendly websites, apps, SMS campaigns, and ___location-based services.
Evolution and Importance
Digital marketing has evolved from basic online promotion to a complex, data-driven approach. Early methods focused on emails and banner ads, while modern digital marketing integrates AI, automation, and analytics. It allows businesses to measure every aspect of a campaign and adjust strategies quickly.
Today, digital marketing is essential for businesses across industries. It enables global reach, precise targeting, and cost-effective campaigns. Whether for brand building, customer acquisition, or retention, digital marketing plays a central role in modern business strategy. [[User:Madhushetty|Madhushetty]] ([[User talk:Madhushetty|talk]]) 12:50, 10 April 2025 (UTC)
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