Content deleted Content added
Outcome of the STP process |
m Open access bot: doi updated in citation with #oabot. |
||
Line 41:
{{See|Persona (user experience)}}
In marketing, the outcome of the STP process is a semi-fictional representation of a typical customer or user in each segment, often referred to as a "persona."<ref>{{Cite journal |last=Syrjälä |first=Henna |last2=Ruiz |first2=Carlos Diaz |last3=Leipämaa-Leskinen |first3=Hanna |last4=Luomala |first4=Harri T. |date=2025-05-01 |title=From consumers to consumption: The socio-technical assemblage of the persona in market segmentation |url=https://linkinghub.elsevier.com/retrieve/pii/S0148296325002103 |journal=Journal of Business Research |volume=194 |pages=115387 |doi=10.1016/j.jbusres.2025.115387 |issn=0148-2963|doi-access=free }}</ref> The persona represents the most common traits and characteristics of the segment and help marketers communicate relevant market segments more effectively by humanizing data into relatable profiles.
== The STP framework in B2B ==
| |||