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==Business/IT dialogue==
The [[MIT Center for Information Systems Research]] (CISR), a research group at the [[MIT]] [[Sloan School of Management]], suggests that an operating model is useful to guide IT investment decisions.<ref>{{Cite web | title=Homepage {{!}} MIT CISR | url=http://cisr.mit.edu/ | access-date=2025-04-27 | website=cisr.mit.edu}}</ref> IT investment must support the operating model.
Ross, Weill and Robertson found that an organization with an operating model reported 31% higher operational efficiency, 33% higher customer satisfaction, and a 34% advantage in new product development.<ref name=rwr>{{cite book |last1=Ross|first1=Jeanne|first2=Peter|last2=Weill|first3=David C. |last3=Robertson|author-link1 =Jeanne W. Ross|author-link2 =Peter Weill|author-link3 =David C. Robertson|year=2006 |title=Enterprise Architecture As Strategy: Creating a Foundation for Business Execution |publisher=Harvard Business Review Press |isbn= 978-1591398394 }}</ref> In the book ''Enterprise Architecture as Strategy'', they outline four operating models:
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