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The Unity Asset Store launched in November 2010 as an online marketplace for Unity users to sell project assets (artwork, code systems, audio, etc.) to each other.<ref>{{cite news |title=The Unity Asset Store |last1=Elliott |first1=Phil |url=https://www.gamesindustry.biz/articles/2010-11-10-the-unity-asset-store-interview |work=GameIndustry.biz |date=10 November 2010 |access-date=17 October 2018 |archive-url=https://web.archive.org/web/20190322173331/https://www.gamesindustry.biz/articles/2010-11-10-the-unity-asset-store-interview |archive-date=22 March 2019 |url-status=live }}</ref>
In April 2012, Unity reportedly had 1 million registered developers, 300,000 of whom used Unity on a monthly basis.<ref>{{cite web |title=Unity Technologies marks one million developers for its game development tools |url=https://www.theverge.com/2012/4/10/2938040/unity-game-tools-one-million-registered-developers |publisher=Polygon |date=10 April 2012 |access-date=17 September 2017 |archive-url=https://web.archive.org/web/20180201075655/https://www.theverge.com/2012/4/10/2938040/unity-game-tools-one-million-registered-developers |archive-date=1 February 2018 |url-status=live }}</ref> In May of the same year, a survey by ''Game Developer'' revealed that approximately 53% of mobile game developers were using Unity.<ref>{{cite news |title=Mobile game developer survey leans heavily toward iOS, Unity |url=
Facebook integrated a [[software development kit]] for games using the Unity game engine in 2013.<ref name="FacebookIntegration">{{cite news |title=How Facebook Integrated With The Unity Game Engine |last1=Cohen |first1=David |url=https://www.adweek.com/digital/unity-sdk-out-of-beta/ |work=[[Adweek]] |date=1 November 2013 |access-date=29 October 2018 |archive-url=https://web.archive.org/web/20181212211302/https://www.adweek.com/digital/unity-sdk-out-of-beta/ |archive-date=12 December 2018 |url-status=live }}</ref> The kit featured tools that allowed tracking advertising campaigns and deep linking, where users were directly linked from social media posts to specific portions within games, and in-game-image sharing.<ref name="FacebookIntegration" />
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Unity Technologies created the Unity Icon Collective in November 2018.<ref>{{cite news |title=Unity Icon Collective gives indie devs access to triple-A game art |last1=Takahashi |first1=Dean |url=https://venturebeat.com/2018/11/15/unity-icon-collective-gives-indie-devs-access-to-triple-a-game-art/ |work=[[VentureBeat]] |date=15 November 2018 |access-date=27 November 2018 |archive-url=https://web.archive.org/web/20181115101012/https://venturebeat.com/2018/11/15/unity-icon-collective-gives-indie-devs-access-to-triple-a-game-art/ |archive-date=15 November 2018 |url-status=live }}</ref> The team creates assets for sale in the Unity Asset Store for PC and consoles.<ref>{{cite news |title=Unity Icon Collective gives indie devs access to triple-A game art |last1=Takahashi |first1=Dean |url=https://venturebeat.com/2018/11/15/unity-icon-collective-gives-indie-devs-access-to-triple-a-game-art/ |work=[[VentureBeat]] |quote=Unity Technologies is unveiling the Unity Icon Collective, a team of game developers who will create high-quality art for the Unity Asset Store that developers can use in their own games. The team will focus on creating triple-A imagery, or art for the best PC and console games |date=15 November 2018 |access-date=27 November 2018 |archive-url=https://web.archive.org/web/20181115101012/https://venturebeat.com/2018/11/15/unity-icon-collective-gives-indie-devs-access-to-triple-a-game-art/ |archive-date=15 November 2018 |url-status=live }}</ref> The assets—characters, environments, art, and animation—can be used in high-quality games; the move was seen as an attempt to compete with Unity's rivals, such as [[Epic Games]]' [[Unreal Engine]].<ref>{{cite news |title=Unity Icon Collective gives indie devs access to triple-A game art |last1=Takahashi |first1=Dean |url=https://venturebeat.com/2018/11/15/unity-icon-collective-gives-indie-devs-access-to-triple-a-game-art/ |work=[[VentureBeat]] |quote=The move is Unity's attempt to move further up the food chain, from its roots in mobile games to the highest echelons of games, which is owned by rivals such as Epic Games Unreal Engine or in-house game engines like Electronic Arts' Frostbite. … The objects will be 'game ready,' meaning Unity developers will be able to take the assets and use them easily in their own game scenes. The assets range from characters and environments to art and animation. |date=15 November 2018 |access-date=27 November 2018 |archive-url=https://web.archive.org/web/20181115101012/https://venturebeat.com/2018/11/15/unity-icon-collective-gives-indie-devs-access-to-triple-a-game-art/ |archive-date=15 November 2018 |url-status=live }}</ref>
The company acquired [[Vivox]], a cross-platform voice and text chat provider based in [[Framingham, Massachusetts]], in January 2019.<ref name="Fogel19">{{cite news |title=Unity Technologies Acquires Voice And Text Chat Provider Vivox |last1=Fogel |first1=Stefanie |url=https://variety.com/2019/gaming/news/unity-technologies-acquires-vivox-1203122251/ |work=[[Variety (magazine)|Variety]] |date=29 January 2019 |access-date=8 February 2019 |archive-url=https://web.archive.org/web/20190203144334/https://variety.com/2019/gaming/news/unity-technologies-acquires-vivox-1203122251/ |archive-date=3 February 2019 |url-status=live }}</ref> At an acquisition price of $123.4 million,<ref name="VentureBeat August2020">{{cite web|last=Takahashi|first=Dean|date=24 August 2020|title=Unity files for IPO, reveals $163 million loss for 2019 and 1.5 million monthly users|url=https://venturebeat.com/2020/08/24/unity-files-for-ipo-reveals-163-million-loss-for-2019-and-1-5-million-monthly-users/|access-date=19 January 2021|website=VentureBeat|publisher=|quote=}}</ref> the company became a wholly owned subsidiary of Unity Technologies and operates independently.<ref name="Fogel19" /> Vivox's technology is used in ''[[Fortnite]]'', ''[[PlayerUnknown's Battlegrounds]]'', and ''[[League of Legends]]'', among others.<ref name="Fogel19" /> Terms of the deal were not disclosed.<ref>{{cite news |title=Unity acquires cross-platform game voice and text chat service, Vivox |last1=Blake |first1=Vikki |url=https://www.mcvuk.com/business/unity-acquires-cross-platform-game-voice-and-text-chat-service-vivox |work=MCVUK |date=31 January 2019 |access-date=8 February 2019 |archive-url=https://web.archive.org/web/20190322173409/https://www.mcvuk.com/business/unity-acquires-cross-platform-game-voice-and-text-chat-service-vivox |archive-date=22 March 2019 |url-status=live }}</ref> In May 2019, the company confirmed a $150 million Series E funding round that increased its valuation to $6 billion. In July that year, it announced that together with [[D1 Capital Partners]], [[CPP Investment Board]], Light Street Capital, [[Sequoia Capital]] and [[Silver Lake Partners]], it would fund a $525 million tender to allow Unity's common shareholders to sell their shares in the company.<ref>{{cite web |last1=Matney |first1=Lucas |title=Unity, now valued at $6B, raising up to $525M |url=https://techcrunch.com/2019/07/25/unity-now-valued-at-6b-raising-up-to-525m/ |website=Tech Crunch |date=26 July 2019 |access-date=4 August 2019 |archive-url=https://web.archive.org/web/20190804060053/https://techcrunch.com/2019/07/25/unity-now-valued-at-6b-raising-up-to-525m/ |archive-date=4 August 2019 |url-status=live }}</ref> Unity Technologies additionally purchased game analytics company [[deltaDNA]] in September 2019,<ref>{{cite web |url=https://www.gamesindustry.biz/articles/2019-09-20-unity-acquires-deltadna |title=Unity acquires deltaDNA |first=Brendan |last=Sinclair |date=20 September 2019 |website=[[GamesIndustry.biz]] |access-date=30 September 2019 |archive-url=https://web.archive.org/web/20190930151940/https://www.gamesindustry.biz/articles/2019-09-20-unity-acquires-deltadna |archive-date=30 September 2019 |url-status=live }}</ref> which was later reported at a value of $53.1 million.<ref name="VentureBeat August2020" /> The company continued their acquisitions by buying live game management platform ChilliConnect in October 2019,<ref>{{cite web |url=https://venturebeat.com/2019/10/03/unity-acquires-live-game-management-platform-chilliconnect/ |title=Unity acquires live game management platform ChilliConnect |first=Mike |last=Minotti |date=3 October 2019 |website=[[VentureBeat]] |access-date=3 October 2019 |archive-url=https://web.archive.org/web/20191003203448/https://venturebeat.com/2019/10/03/unity-acquires-live-game-management-platform-chilliconnect/ |archive-date=3 October 2019 |url-status=live }}</ref> and 3D application streaming service Furioos creator Obvioos in November 2019.<ref>{{cite web |url=https://www.gamesindustry.biz/articles/2019-11-01-unity-acquires-cloud-video-streaming-service-creator-obvioos |title=Unity acquires cloud application streaming service creator Obvioos |first=Rebekah |last=Valentine |date=1 November 2019 |website=[[GamesIndustry.biz]] |access-date=5 November 2019 |archive-url=https://web.archive.org/web/20191105145701/https://www.gamesindustry.biz/articles/2019-11-01-unity-acquires-cloud-video-streaming-service-creator-obvioos |archive-date=5 November 2019 |url-status=live }}</ref> That same year, Unity paid $48.8 million to acquire [[Artomatix]],<ref name="VentureBeat August2020" /> a company that develops an AI-assisted material creation tool called ArtEngine.<ref>{{Cite web|date=10 March 2020|title=Artomatix joins Unity, bringing AI-assisted artistry to material creation workflows - Unity Technologies Blog|url=https://blogs.unity3d.com/2020/03/10/artomatix-joins-unity-bringing-ai-assisted-artistry-to-material-creation-workflows/|access-date=11 March 2020|website=blogs.unity3d.com|language=en-US}}</ref><ref>{{Cite web|last=Kerr|first=Chris|title=Unity acquires AI-driven art software company and ArtEngine maker Artomatix|url=https://www.
The company's IPO filing revealed that they reported losses of over $162.3 million in 2019, and have consistently lost money since its founding in 2004. Despite the losses, the company has consistently grown in terms of revenue and employee numbers.<ref>{{Cite web|last=Sinclair|first=Brandon|date=25 August 2020|title=What did we learn from the Unity IPO filing?|url=https://www.gamesindustry.biz/articles/2020-08-25-what-did-we-learn-from-the-unity-ipo-filing|access-date=29 June 2021|website=GamesIndustry.biz}}</ref>
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Unity announced its plans to offer an [[initial public offering]] (IPO) in August 2020.<ref>{{cite web | url = https://www.gamesindustry.biz/articles/2020-08-24-unity-prepping-an-ipo | title = Unity prepping an IPO | first = Brendan | last= Sinclair | date = 24 August 2020 | access-date = 18 September 2020 | work = [[GamesIndustry.biz]] }}</ref> At the time, the company reported 1.5 million monthly users, with 150,000 new projects started daily.<ref name="VentureBeat August2020" /> The company completed its IPO on 17 September 2020 at a total of {{USD|1.3 billion}}, above its target price, and started trading as a public company on the [[New York Stock Exchange]] under the single-letter ticker U on the following day. The IPO gave Unity an estimated value of {{USD|13.7 billion}}.<ref>{{cite web | url = https://uk.reuters.com/article/us-unity-software-ipo/unity-sells-shares-in-1-3-billion-u-s-ipo-above-target-range-idUKKBN2683E2 | archive-url = https://web.archive.org/web/20200918003754/https://uk.reuters.com/article/us-unity-software-ipo/unity-sells-shares-in-1-3-billion-u-s-ipo-above-target-range-idUKKBN2683E2 | url-status = dead | archive-date = 18 September 2020 |title = Unity sells shares in $1.3 billion U.S. IPO above target range | first1 = Joshua | last1 = Franklin | first2 = Anirban | last2 = Sen | date = 18 September 2020 | access-date = 18 September 2020 | publisher = [[Reuters]] }}</ref><ref>{{Cite web|author=Shannon Liao|title=Unity Software shares surge 44% in Wall Street debut as IPO market sizzles|url=https://www.cnn.com/2020/09/18/tech/unity-ipo-video-games/index.html|access-date=18 September 2020|website=CNN|date=18 September 2020}}</ref>
In December 2020, Unity announced the acquisition of the [[multiplayer]] networking framework, MLAPI,<ref>{{cite web | url = https://blogs.unity3d.com/2020/12/03/accelerating-unitys-new-gameobjects-multiplayer-networking-framework/| title = Accelerating Unity's new GameObjects multiplayer networking framework| date = 3 December 2020| access-date = 15 December 2020| language = en}}</ref> and RestAR, a [[computer vision]] and [[deep learning]] company.<ref>{{cite press release | url = https://www.businesswire.com/news/home/20201215005325/en/Unity-Acquires-RestAR-to-Enable-AI-Based-3D-Capture| title = Unity Acquires RestAR to Enable AI-Based 3D Capture| date = 15 December 2020| access-date = 15 December 2020| language = en}}</ref> In June 2021, it acquired Pixyz Software, a developer of 3D data optimization technology.<ref>{{cite web |url=https://venturebeat.com/2021/06/22/unity-acquires-3d-data-firm-pixyz-software/ |title=Unity acquires 3D data firm Pixyz Software |first=Dean |last=Takahashi |date=22 June 2021 |website=[[VentureBeat]] |access-date=23 June 2021}}</ref> The company announced plans to acquire [[Parsec (software)|Parsec]], desktop streaming software, in August 2021 for {{USD|320 million|long=no}}.<ref>{{cite web | url = https://www.
In a cash and shares deal Unity acquired [[Weta Digital]] for $1.63 billion in November 2021. Unity added the "Wellington-based company's 275 engineers to its workforce". The latter's visual special effects and animation teams "will continue to exist as a standalone entity", becoming Unity's "largest customer in the media and entertainment space". WetaFX remains majority owned by [[Peter Jackson]].<ref>{{cite web |last1=Sweney |first1=Mark |title=Peter Jackson sells special effects studio Weta Digital for $1.63bn |url=https://www.theguardian.com/film/2021/nov/10/peter-jackson-sells-special-effects-studio-weta-digital-for-almost-2bn |website=The Guardian |access-date=9 November 2021}}</ref> November 2021 represented the high point in Unity's share price, which was likely overvalued at the time, and was followed by years of decline.<ref>{{cite web |last1=Hochfeld |first1=Bert |title=Is It Time To Reconsider Unity Software? (NYSE:U) {{!}} Seeking Alpha |url=https://seekingalpha.com/article/4594408-unity-software-down-now-much-stronger-later |website=seekingalpha.com |language=en |date=17 April 2023}}</ref>
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