Revision as of 23:36, 14 May 2025 view source PatrickMac87 (talk \| contribs) 224 edits →1940–70s: Beginnings ← Previous edit		Revision as of 03:45, 16 May 2025 view source RingoSB (talk \| contribs) Extended confirmed users 863 edits →Joint marketing campaigns Tags: Mobile edit Mobile web edit Next edit →
Line 93: ===Joint marketing campaigns=== In 1990, Mars Snackfood US signed up to be a sponsor for [[NASCAR]] in the [[NASCAR Cup Series]]. Drivers for the M&M's-sponsored car through the years have included [[Ernie Irvan]] (1999), [[Ken Schrader]] (2000–02), [[Elliott Sadler]] (2003–06), [[Ricky Rudd]] (2007), [[David Gilliland]] (2006–07), [[Kyle Busch]] (~~2008–current~~2008–2022, won 2015 Sprint Cup Series Championship & 2019 Monster Energy Cup Series Championship), [[Michael McDowell (racing driver)\|Michael McDowell]], [[Matt Crafton]], [[Erik Jones]] and [[David Ragan]]. 2022 would be Mars final year as Busch’s sponsor. Mars has also sponsored Busch in the [[NASCAR Xfinity Series\|Xfinity Series]] and [[NASCAR Craftsman Truck Series\|Craftsman Truck Series]] along with Busch’s team, [[Kyle Busch Motorsports]]. Mars sponsored the 2022 NASCAR Cup Race at Pocono, titled the “M&M’s Fan Appreciation 400”. The introduction of the blue M&M to Australia was promoted by the [[Australian Football League]]'s [[Carlton Football Club]], which wore sky-blue colored guernseys in one of its matches in [[1997 AFL season\|1997]] instead of its traditional navy blue – a color which the successful and fiercely traditional club had worn since the 1870s.<ref>{{cite web\|url=http://www.carltonfc.com.au/news/2009-08-25/the-candy-man-comes-to-carlton\|title=The Candy Man comes to Carlton\|date=August 25, 2009\|access-date=December 21, 2014\| website= carltonfc.com.au\| publisher= Carlton Football Club\|archive-url= https://web.archive.org/web/20141221115616/http://www.carltonfc.com.au/news/2009-08-25/the-candy-man-comes-to-carlton\|archive-date=December 21, 2014\|url-status=live}}</ref> In 2010, Mars Snackfood Australia described it as the most successful promotional campaign it had ever engaged in.<ref>{{cite news \|url= http://www.heraldsun.com.au/sport/afl/mars-backs-carlton-blues/story-e6frf9jf-1225828497647\|title=Mars backs Carlton Blues\|date=February 9, 2010\|access-date=March 10, 2012\|first=Jon\|last=Anderson\|newspaper=Herald Sun\|archive-url=https://web.archive.org/web/20150518061800/http://www.heraldsun.com.au/sport/afl/mars-backs-carlton-blues/story-e6frf9jf-1225828497647\|archive-date=May 18, 2015\|url-status=live}}</ref>

M&M's: Difference between revisions