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{{Internet Marketing}}
'''Search engine optimization''' ('''SEO''') is the process of improving the quality and quantity of [[Web traffic|website traffic]] to a [[website]] or a [[web page]] from [[web search engine|search engine]]s.<ref>{{Cite web|url=https://www.webopedia.com/TERM/S/SEO.html|title=SEO – search engine optimization|website=Webopedia|date=December 19, 2001|access-date=May 9, 2019|archive-date=May 9, 2019|archive-url=https://web.archive.org/web/20190509033028/https://www.webopedia.com/TERM/S/SEO.html|url-status=live}}</ref><ref>{{Cite journal |last1=Giomelakis |first1=Dimitrios |last2=Veglis |first2=Andreas |date=2016-04-02 |title=Investigating Search Engine Optimization Factors in Media Websites: The case of Greece |url=http://www.tandfonline.com/doi/full/10.1080/21670811.2015.1046992 |journal=Digital Journalism |language=en |volume=4 |issue=3 |pages=379–400 |doi=10.1080/21670811.2015.1046992 |s2cid=166902013 |issn=2167-0811 |access-date=October 30, 2022 |archive-date=October 30, 2022 |archive-url=https://web.archive.org/web/20221030054324/https://www.tandfonline.com/doi/full/10.1080/21670811.2015.1046992 |url-status=live |url-access=subscription }}</ref> SEO targets unpaid search traffic (usually referred to as "[[Organic search|organic]]" results) rather than direct traffic, referral traffic, [[social media]] traffic, or [[Online advertising|paid traffic]].
Unpaid search engine traffic may originate from a variety of kinds of searches, including [[image search]], [[video search]], [[academic databases and search engines|academic search]],<ref name="aseo">{{cite web|url=https://web.archive.org/web/20110728010319/https://www.sciplore.org/publications/2010-ASEO--preprint.pdf|title=Academic Search Engine Optimization (ASEO): Optimizing Scholarly Literature for Google Scholar and Co.|last1=Beel|first1=Jöran|last2=Gipp|first2=Bela|last3=Wilde|first3=Erik|year=2010|publisher=Journal of Scholarly Publishing|pages=176–190|access-date=April 18, 2010|archive-date=November 18, 2017|archive-url=https://web.archive.org/web/20171118043054/https://www.sciplore.org/publications/2010-ASEO--preprint.pdf}}</ref> news search, and industry-specific [[vertical search]] engines.
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