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{{Original research|date=June 2020}}
{{redirect|Subscription|the subscription process for shares etc.|Subscription (finance)|its use in religion|Confessional subscription}}
The '''subscription business model''' is a [[business model]] in which a [[customer]] must pay a recurring price at regular intervals for access to a [[Product (business)|product]] or [[Service (business)|service]]. The model [[Publication by subscription|was pioneered]] by publishers of [[book]]s and [[periodical]]s in the 17th century.<ref>{{Citation |last1 = Clapp |first1 = Sarah L. C. |title = The Beginnings of Subscription Publication in the Seventeenth Century |journal = Modern Philology |volume = 29 |issue = 2 |pages = 199–224 |publisher = The University of Chicago Press |___location = Chicago |date = November 1931 |jstor = 433632 |doi = 10.1086/387957 |s2cid = 162013335 }}</ref> It is particularly common now for digital products, which lend themselves more naturally toward a subscription model.<ref name=":2">{{Cite journal |last=Einav |first=Liran |last2=Klopack |first2=Ben |last3=Mahoney |first3=Neale |date=2025 |title=Selling Subscriptions |url=https://www.aeaweb.org/articles?id=10.1257/aer.20231612 |journal=American Economic Review |language=en |volume=115 |issue=5 |pages=1650–1671 |doi=10.1257/aer.20231612 |issn=0002-8282 |archive-url=https://web.stanford.edu/~leinav/pubs/AER2025.pdf |archive-date=April 30, 2025|url-access=subscription }}</ref>
Subscriptions can be a more convenient, hassle-free transaction for consumers.<ref name=":2" /> However, due to inertia among some consumers, they may inadvertently pay for subscriptions that they no longer value because they do not realize that they are subscribed.<ref name=":2" />
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