Some researchers and journalists believe that media coverage of [[politics of climate change]] is adequate and fair, while a few feel that it is biased.<ref>{{cite journal |last1=Newman |first1=Todd P. |last2=Nisbet |first2=Erik C. |last3=Nisbet |first3=Matthew C. |title=Climate change, cultural cognition, and media effects: Worldviews drive news selectivity, biased processing, and polarized attitudes |journal=Public Understanding of Science |date=November 2018 |volume=27 |issue=8 |pages=985–1002 |doi=10.1177/0963662518801170 |pmid=30253695 }}</ref><ref>{{cite book |last1=Lichter |first1=S. R. |last2=Rothman |first2=S. |chapter=The media and national defense |pages=265–282 |editor1-first=Robert L. |editor1-last=Pfaltzgraff |editor2-first=Uri |editor2-last=Ra'anan |title=National Security Policy: The Decision-making Process |date=1984 |publisher=Archon Books |isbn=978-0-208-02003-1 }}</ref><ref>{{cite book |last1=Bozell |first1=L. Brent |last2=Baker |first2=Brent H. |title=And That's the Way it Is(n't): A Reference Guide to Media Bias |date=1990 |publisher=Media Research Center |isbn=978-0-9627348-0-9 |oclc=551474402 }}{{pn|date=June 2025}}</ref><ref name="Nissani-1999">{{cite journal |last1=Nissani |first1=Moti |title=Media coverage of the greenhouse effect |journal=Population and Environment |date=September 1999 |volume=21 |issue=1 |pages=27–43 |doi=10.1007/BF02436119 }}</ref>
In 2024, ''[[Verified for Climate]]'', a [[United Nations]] initiative for combating [[misinformation]] about [[climate change]] on [[social media]] was launched. It gathered a team of "Verified Champions" ([[scientist]]s who are also [[Social media influencer|content creator]]s on social media) to collaborate on combating fake information published on social media.<ref>{{Cite web|url=https://www.elmundo.es/ciencia-y-salud/medio-ambiente/2024/04/23/66279cb9fc6c83c8058b45a9.html|title=La ONU impulsa una campaña para contrarrestar la desinformación climática|date=April 23, 2024|website=El Mundo}} (in Spanish)</ref><ref>{{Cite web|url=https://jakartaglobe.id/lifestyle/indonesian-content-creators-use-music-and-culture-to-raise-climate-awareness|title=Indonesian Content Creators Use Music and Culture to Raise Climate Awareness|work=Jakarta Globe }}</ref><ref name="auto">{{Cite web|url=https://www.un.org/zh/node/219082|title=wikiHow teams up with Verified to empower people with climate information | 联合国|first=United|last=Nations|website=United Nations}}</ref><ref name="auto"/><ref>{{Cite web|url=https://oeco.org.br/colunas/em-um-mundo-em-emergencia-climatica-a-desinformacao-se-tornou-um-dos-principais-riscos-globais/|title=Em um mundo em emergência climática, a desinformação se tornou um dos principais riscos globais|first=Mikaelle|last=Farias|date=March 15, 2024|website=((o))eco}}</ref><ref>{{Cite web|url=https://mashable.com/article/youtube-climate-change-misinformation-what-to-know|title=New climate deniers are making millions on YouTube. But they're lying.|first=Chase|last=DiBenedetto|date=February 3, 2024|website=Mashable}}</ref><ref>{{Cite web|url=https://www.tempo.co/gaya-hidup/tingkatkan-pemahaman-krisis-iklim-dengan-musik-dan-cerita-1604745|title=Tingkatkan Pemahaman Krisis Iklim dengan Musik dan Cerita|date=June 1, 2025|website=Tempo}}</ref> The initiative has the support of [[TikTok]].<ref>{{Cite web|url=https://shareverified.com/verified-champions/|title=Verified | #VerifiedChampions|website=Verified}}</ref><ref>{{Cite web|url=https://campaignme.com/tiktok-tackling-miscommunication-around-climate-change-by-pledging-billions/|title=TikTok tackling miscommunication around climate change with "verified champions"|first=Justin|last=Harper|date=May 2, 2024}}</ref><ref>{{Cite web|url=https://arab.news/cnqjn|title=TikTok launches $1M campaign to tackle climate misinformation at COP28|date=December 7, 2023|website=Arab News}}</ref><ref>{{Cite web|url=https://www.zawya.com/en/press-release/events-and-conferences/tiktok-announces-its-commitment-to-sustainability-and-climate-literacy-at-cop28-nr8vty8m|title=TikTok announces its commitment to sustainability and climate literacy at COP28|first=Press|last=Release|website=www.zawya.com}}</ref>