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Data analysis is an indispensable part of all applied research and problem solving in industry. The most fundamental data analysis approaches are visualization (histograms, scatter plots, surface plots, tree maps, parallel coordinate plots, etc.), [[statistics]] ([[hypothesis test]], [[regression analysis|regression]], [[Principal component analysis|PCA]], etc.), [[data mining]] ([[Association rule learning|association mining]], etc.), and [[machine learning]] methods ([[cluster analysis|clustering]], [[Statistical classification|classification]], [[decision trees]], etc.). Among these approaches, information visualization, or visual data analysis, is the most reliant on the cognitive skills of human analysts, and allows the discovery of unstructured actionable insights that are limited only by human imagination and creativity. The analyst does not have to learn any sophisticated methods to be able to interpret the visualizations of the data. Information visualization is also a hypothesis generation scheme, which can be, and is typically followed by more analytical or formal analysis, such as statistical hypothesis testing.
To communicate information clearly and efficiently, data visualization uses [[statistical graphics]], [[plot (graphics)|plots]], [[Infographic|information graphics]] and other tools. Numerical data may be encoded using dots, lines, or bars, to visually communicate a quantitative message.<ref name="ReferenceA">{{cite web|url=http://www.perceptualedge.com/articles/ie/the_right_graph.pdf|title=Stephen Few-Perceptual Edge-Selecting the Right Graph for Your Message-2004|access-date=2014-09-08|archive-url=https://web.archive.org/web/20141005080924/http://www.perceptualedge.com/articles/ie/the_right_graph.pdf|archive-date=2014-10-05|url-status=live}}</ref> Effective visualization helps users analyze and reason about data and evidence.<ref>{{Cite web|url=https://www.tableau.com/learn/articles/interactive-map-and-data-visualization-examples|title = 10 Examples of Interactive Map Data Visualizations| work=Tableau }}</ref> It makes complex data more accessible, understandable, and usable, but can also be reductive.<ref>{{Cite book|url=https://www.aup.nl/en/book/9789463722902
|title=Data Visualization in Society|date=2020-04-16|publisher=Amsterdam University Press|isbn=978-90-485-4313-7|editor-last=Engebretsen|editor-first=Martin
|___location=Nieuwe Prinsengracht 89 1018 VR Amsterdam Nederland|language=en|doi=10.5117/9789463722902_ch02|editor-last2=Helen|editor-first2=Kennedy}}</ref> Users may have particular analytical tasks, such as making comparisons or understanding [[causality]], and the design principle of the graphic (i.e., showing comparisons or showing causality) follows the task. Tables are generally used where users will look up a specific measurement, while charts of various types are used to show patterns or relationships in the data for one or more variables.
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