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The earliest adoption outside of Mozilla was by individual projects at Samsung, [[Facebook]] (now [[Meta Platforms]]), [[Dropbox]], and others including Tilde, Inc. (the company behind [[ember.js]]).<ref name=Klabnik2016ACMHistory/>{{rp|at=55:44}}<ref name="MITTechReview"/> [[Amazon Web Services]] followed in 2020.<ref name="MITTechReview"/> Engineers cited performance, lack of a garbage collector, safety, and pleasantness of working in the language as reasons for the adoption, while acknowledging that it was a risky bet as Rust was new technology. Amazon developers cited a finding by Portuguese researchers that Rust code [[Energy efficiency in computing|uses less energy]] compared to similar code written in [[Java (programming language)|Java]] and [[C++]], behind only [[C (programming language)|C]].<ref name="MITTechReview"/><ref name=2017PortugalEnergyStudy>{{Cite book |last1=Pereira |first1=Rui |last2=Couto |first2=Marco |last3=Ribeiro |first3=Francisco |last4=Rua |first4=Rui |last5=Cunha |first5=Jácome |last6=Fernandes |first6=João Paulo |last7=Saraiva |first7=João |chapter=Energy efficiency across programming languages: How do energy, time, and memory relate? |date=2017-10-23 |title=Proceedings of the 10th ACM SIGPLAN International Conference on Software Language Engineering |chapter-url=https://dl.acm.org/doi/10.1145/3136014.3136031 |series=SLE 2017 |___location=New York, NY, USA |publisher=Association for Computing Machinery |pages=256–267 |doi=10.1145/3136014.3136031 |hdl=1822/65359 |isbn=978-1-4503-5525-4}}</ref>{{refn|group=note|Energy compared to C was 3% more for Rust and 34% more for C++; time was 4% more and 56% more, respectively.}}
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In August 2020, Mozilla laid off 250 of its 1,000 employees worldwide, as part of a corporate restructuring caused by the [[COVID-19 pandemic]].<ref>{{cite web |url=https://www.zdnet.com/article/mozilla-lays-off-250-employees-while-it-refocuses-on-commercial-products/ |title=Mozilla lays off 250 employees while it refocuses on commercial products |last=Cimpanu |first=Catalin |website=[[ZDNET]] |access-date=2020-12-02 |date=2020-08-11 |archive-date=March 18, 2022 |archive-url=https://web.archive.org/web/20220318025804/https://www.zdnet.com/article/mozilla-lays-off-250-employees-while-it-refocuses-on-commercial-products/ |url-status=live}}</ref><ref>{{cite web |url=https://www.engadget.com/mozilla-firefox-250-employees-layoffs-151324924.html |title=Mozilla lays off 250 employees due to the pandemic |website=[[Engadget]] |last=Cooper |first=Daniel |access-date=2020-12-02 |date=2020-08-11 |archive-date=2020-12-13 |archive-url=https://web.archive.org/web/20201213020220/https://www.engadget.com/mozilla-firefox-250-employees-layoffs-151324924.html |url-status=live}}</ref> The team behind Servo was disbanded. The event raised concerns about the future of Rust, due to the overlap between the two projects.<ref>{{Cite web |last=Tung |first=Liam |date=2020-08-21 |title=Programming language Rust: Mozilla job cuts have hit us badly but here's how we'll survive |url=https://www.zdnet.com/article/programming-language-rust-mozilla-job-cuts-have-hit-us-badly-but-heres-how-well-survive/ |access-date=2022-04-21 |website=[[ZDNET]] |language=en |archive-date=April 21, 2022 |archive-url=https://web.archive.org/web/20220421083509/https://www.zdnet.com/article/programming-language-rust-mozilla-job-cuts-have-hit-us-badly-but-heres-how-well-survive/ |url-status=live}}</ref> In the following week, the Rust Core Team acknowledged the severe impact of the layoffs and announced that plans for a Rust foundation were underway. The first goal of the foundation would be to take ownership of all [[trademark]]s and [[___domain name]]s, and take financial responsibility for their costs.<ref>{{cite web |url=https://blog.rust-lang.org/2020/08/18/laying-the-foundation-for-rusts-future.html |title=Laying the foundation for Rust's future |website=Rust Blog |access-date=2020-12-02 |date=2020-08-18 |archive-date=2020-12-02 |archive-url=https://web.archive.org/web/20201202022933/https://blog.rust-lang.org/2020/08/18/laying-the-foundation-for-rusts-future.html |url-status=live}}</ref>
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