'''For example:''' Your website receives 100 visitors in a day and 15 visitors sign up for your email newsletter (your chosen conversion to measure). Your conversion rate would be 15% for that day.
== Artificial intelligence and automation ==
Artificial intelligence (AI) has also become a common tool in conversion rate optimisation, helping marketers to test their ideas and make improvements more efficiently. Instead of running manual A/B tests or relying only on historical data, AI systems can spot patterns in how users behave and suggest changes in real time. For example, machine learning algorithms might recommend adjusting a headline, rearranging elements on a page, or changing a call-to-action button based on what’s likely to perform better.<ref>{{cite web |last=Mizrahi |first=Daniel |title=How AI Is Changing Conversion Rate Optimization |url=https://www.forbes.com/sites/forbestechcouncil/2023/03/10/how-ai-is-changing-conversion-rate-optimization |website=Forbes |date=2023-03-10 |access-date=2025-07-14 |archive-url=https://web.archive.org/web/20240310120000/https://www.forbes.com/sites/forbestechcouncil/2023/03/10/how-ai-is-changing-conversion-rate-optimization |archive-date=2024-03-10}}</ref>
