Search engine optimization: Difference between revisions

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Organic search engine traffic originates from a variety of kinds of searches, including [[image search]], [[video search]], [[academic databases and search engines|academic search]],<ref name="aseo">{{cite web|url=https://web.archive.org/web/20110728010319/https://www.sciplore.org/publications/2010-ASEO--preprint.pdf|title=Academic Search Engine Optimization (ASEO): Optimizing Scholarly Literature for Google Scholar and Co.|last1=Beel|first1=Jöran|last2=Gipp|first2=Bela|last3=Wilde|first3=Erik|year=2010|publisher=Journal of Scholarly Publishing|pages=176–190|access-date=April 18, 2010|archive-date=November 18, 2017|archive-url=https://web.archive.org/web/20171118043054/https://www.sciplore.org/publications/2010-ASEO--preprint.pdf}}</ref> news search, industry-specific [[vertical search]] engines and large language models.

As an [[Internet marketing]] strategy, SEO considers how search engines work, the [[algorithm]]s that dictate search engine results, what people search for, the actual search queries or [[Keyword research|keywords]] typed into search engines, and which search engines are preferred by a target audience. SEO ishelps performed because a website willwebsites receiveattract more visitors from a search engine when websitesand rank higher within a [[search engine results page]] (SERP), with the aimaiming ofto either convertingconvert the visitors or buildingbuild brand awareness.<ref>Ortiz-Cordova, A. and Jansen, B. J. (2012) [https://faculty.ist.psu.edu/jjansen/academic/jansen_high_revenue_customers_2012.pdf Classifying Web Search Queries in Order to Identify High Revenue Generating Customers]. {{Webarchive|url=https://web.archive.org/web/20160304203905/https://faculty.ist.psu.edu/jjansen/academic/jansen_high_revenue_customers_2012.pdf |date=March 4, 2016 }}. Journal of the American Society for Information Sciences and Technology. 63(7), 1426 – 1441.</ref>

== History ==