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=== Formal Recognition as a Process and Practice ===
Simon’s ideas about learning engineering continued to reverberate at Carnegie Mellon University, but the term did not catch on until businessman Bror Saxberg began promoting it in 2014 after visiting Carnegie Mellon University and the [[Pittsburgh Science of Learning Center]], or LearnLab for short. Bror Saxberg brought his team from the for-profit education company, [[Kaplan, Inc.|Kaplan]], to visit CMU. The team went back to Kaplan with what we now call learning engineering to enhance, optimize, test, and sell their educational products. While still at Kaplan, he was an advisor to education-focussed philanthropic initiatives and later joined the
[[Chan Zuckerberg Initiative
Vice President, Learning Science. While at Kaplan Bror Saxberg co-write with [[Frederick M. Hess|Frederick Hess]], founder of the [[American Enterprise Institute]]'s [https://www.aei.org/conservative-education-reform-network/ Conservative Education Reform Network], the 2014 book using the term ''learning engineering''. Then while at the Chan Zuckerberg Initiative Bror Saxberg co-wrote with [[
==== International Consortium for Innovation and Collaboration in Learning Engineering ====
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