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== History ==
In 2013, Carroll and Gervais launched ''Compete to Create'' with the aim of making performance psychology tools more widely accessible.<ref>{{Cite web |last= |date=2019-09-17 |title=What is Compete to Create? |url=https://findingmastery.com/what-is-compete-to-create/ |access-date=2025-08-13 |website=Finding Mastery |language=en-US}}</ref><ref name=":0" /> Carroll contributed insights from his leadership of high-performing football teams,<ref>{{Cite web |title=The Carroll Culture: "He Focuses On Your Purpose Beyond The Game" |url=https://www.seahawks.com/news/the-carroll-culture-he-focuses-on-your-purpose-beyond-the-game-166611 |access-date=2025-08-13 |website=www.seahawks.com |language=en-US}}</ref><ref>{{Cite web |last=Schreuder |first=Jason |date=2023-08-26 |title=Unleashing the Power of Team Culture: Insights from Pete Carroll, A Work Life Podcast Episode Review |url=https://www.iterationsofjason.com/2023/08/unleashing-the-power-of-team-culture-insights-from-pete-carroll-a-work-life-podcast-episode-review/ |access-date=2025-08-13 |website=Iterations of Jason |language=en-US}}</ref> while Gervais brought expertise from his work with elite athletes and business leaders.<ref name="SeahawksPodcast"/><ref>{{Cite web |last=Majendie |first=Matt |date=2022-10-09 |title=Felix Baumgartner on Red Bull Stratos: the day the black sky turned blue |url=https://www.redbull.com/ph-en/felix-baumgartner-stratos-10-years |access-date=2025-08-13 |website=Red Bull |language=en-ph}}</ref>
In 2015, the platform expanded its offerings to include live workshops for corporate teams, athletes, and educators.<ref>{{Cite web |last=Looney |first=Sonya |date=2020-08-20 |title=Dr. Michael Gervais and the Mental Skills of High Performance: Compete to Create |url=https://sonyalooney.com/competetocreatemichaelgervais/ |access-date=2025-08-13 |website=Sonya Looney |language=en-US}}</ref><ref>{{Cite web |title=Michael Gervais on Creating a Living Masterpiece |url=https://scottbarrykaufman.com/podcast/michael-gervais-on-creating-a-living-masterpiece/ |access-date=2025-08-13 |website=Scott Barry Kaufman |language=en-US}}</ref> These workshops introduced participants to concepts such as mindfulness, purpose-driven competition, and building a high-performance culture.<ref name="SeahawksPodcast"/>
In 2017, ''Compete to Create'' partnered with the [[University of Southern California]]’s [[USC Marshall School of Business|Marshall School of Business]] to help launch the [[Performance science|Performance Science]] Institute.<ref>{{Cite web |title=Seahawks Coach Pete Carroll Branches Out Into Academia With Performance Science Institute At USC |url=https://www.seahawks.com/news/seahawks-coach-pete-carroll-branches-out-into-academia-with-performance-s-184948 |access-date=2025-08-13 |website=www.seahawks.com |language=en-US}}</ref> The institute’s focus on resilience, mindset, and leadership reflected the same core principles promoted by the platform.<ref name="USC">{{cite web |title=Seahawks Coach Pete Carroll Branches Out Into Academia With Performance Science Institute At USC |website=Seahawks.com |url=https://www.seahawks.com/news/seahawks-coach-pete-carroll-branches-out-into-academia-with-performance-s-184948 |access-date=2025-08-01}}</ref><ref>{{Cite news |last=Yip |first=Sam |date=2019-04-02 |title='They're amazingly isolated': is social media making NBA players miserable? |url=https://www.theguardian.com/sport/2019/apr/02/nba-players-social-media-twitter-instagram |access-date=2025-08-19 |work=The Guardian |language=en-GB |issn=0261-3077}}</ref>
In 2019, the company developed an online curriculum designed for broader audiences, combining video lessons, exercises, and interactive elements.<ref name="SeahawksPodcast" /><ref name=":1" /> This allowed individuals outside the live workshop setting to access the program’s material remotely.<ref name="SeahawksPodcast"/>
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