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The project manager, Ryan Gibson, conceived using a [[confectionery]]-themed naming scheme for public releases, starting with Android 1.5 Cupcake. Google announced in August 2019 they were ending the confectionery theming scheme to use numerical ordering for future versions.<ref>{{cite web |url=https://www.blog.google/products/android/evolving-android-brand/ |title=A pop of color and more: updates to Android's brand |publisher=Google |date=August 22, 2019 |access-date=August 22, 2019 |archive-date=September 2, 2019 |archive-url=https://web.archive.org/web/20190902060330/https://www.blog.google/products/android/evolving-android-brand/ |url-status=live }}</ref> The first release under the numerical order format was [[Android 10]], which was released in September 2019.
In 2017, Google announced that [[Google Play]] would begin to require apps to target a recent Android version (or API level).<ref>{{cite web |title=Improving app security and performance on Google Play for years to come |url=https://android-developers.googleblog.com/2017/12/improving-app-security-and-performance.html |first1=Edward |last1=Cunningham |date=December 19, 2017 |access-date=June 30, 2020 |website=Android Developers Blog |archive-date=July 2, 2020 |archive-url=https://web.archive.org/web/20200702093301/https://android-developers.googleblog.com/2017/12/improving-app-security-and-performance.html |url-status=live }}</ref> Since then, a new major Android version has been released in the second half of each year, and apps must target it by August 31 of the following year for new apps, or November 1 for app updates.<ref name="Target API">{{Cite web |title=Target API level requirements for Google Play apps - Play Console Help |url=https://support.google.com/googleplay/android-developer/answer/11926878 |access-date=October 24, 2023 |website=Google Support |archive-date=January 14, 2024 |archive-url=https://web.archive.org/web/20240114134721/https://support.google.com/googleplay/android-developer/answer/11926878 |url-status=live }}</ref> These requirements have expanded to [[Wear OS]], [[Android TV]], and [[Android Automotive OS]].
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