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→History: clarified narrative around switch to "GEO" and similar concepts |
→The evolution of international SEO: changed this section to "multilingual SEO" as that's what the references are about |
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* Russia: [[Yandex]] is the leading search engine in Russia. As of December 2023, it accounted for at least 63.8% of the market share.<ref>{{Cite web |title=Most popular search engines in Russia 2023 |url=https://www.statista.com/statistics/1094920/leading-search-engines-by-visits-share-russia/ |access-date=2025-01-06 |website=Statista |language=en}}</ref>
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By the early 2000s, businesses recognized that the web and search engines could help them reach global audiences. As a result, the need for multilingual SEO emerged.<ref>{{Cite journal |last1=Arora |first1=Sanjog |last2=Hemrajani |first2=Naveen |date=September 2023 |title=A REVIEW ON: MULTILINGUAL SEARCH TECHNIQUE |url=https://www.researchgate.net/publication/382274152 |journal=International Journal of Applied Engineering & Technology |volume=5 |issue=3 |pages=760–770 |via=ResearchGate}}</ref> In the early years of international SEO development, simple translation was seen as sufficient. However, over time, it became clear that localization and transcreation—adapting content to local language, culture, and emotional resonance—were
== Legal precedents ==
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