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Added a few categories and also mentioned BlueVision as it's their international division according to its official website. |
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By 2014, it was listed on the [[Shenzhen Stock Exchange]] with a market capitalisation of $3.8 billion,<ref name="Cookson14" /> and was ranked as the 17th largest ad agency in the world.<ref name=":0" /> As of 2015, its clients included [[PepsiCo]], [[Lenovo]], [[Volkswagen]], and [[BMW]].<ref>{{Cite news|title=CEO of China's BlueFocus not your average Mad Man|url=https://www.theglobeandmail.com/report-on-business/careers/careers-leadership/ceo-of-bluefocus-communication-group-is-breaking-the-pr-mould/article24116318/|access-date=2020-08-18 |last=Vanderklippe |first=Nathan |date=24 April 2015 |website=The Globe and Mail}}</ref>
BlueFocus established '''BlueVision''' in 2016 as the international division of the company that manages BlueFocus's overseas marketing activities.
In 2017, it attempted to merge its international efforts with US-based Fluent, but eventually discontinued the effort over political concerns.<ref name=":1">{{Cite web|url=https://www.adbrands.net/cn/bluefocus-cn.htm|title=BlueFocus advertising & marketing assignments at Adbrands.net|website=www.adbrands.net|access-date=2020-04-26}}</ref> In 2019, it advanced into an arrangement whereby its international subsidiaries were partially divested into a separate company Blue Impact, which was to be purchased by a special purpose acquisition company ([[Special-purpose acquisition company|SPAC]]) Legacy Acquisition led by ex-[[Procter & Gamble]] executives Edwin Rigaud and Darryl McCall to publicly list in the United States.<ref name=":1" /><ref>{{Cite web|url=https://www.prweek.com/article/1594794/ex-p-g-execs-run-agencies-spun-off-blue-focus|title=Ex-P&G execs to run agencies spun off from Blue Focus|last=Moore|first=Thomas|date=23 August 2019|website=PRWeek|url-status=live|archive-url=https://web.archive.org/web/20190826214735/https://www.prweek.com/article/1594794/ex-p-g-execs-run-agencies-spun-off-blue-focus |archive-date=2019-08-26 |access-date=20 August 2020}}</ref> This arrangement was terminated in July 2020 "in response to the increasing impact on the global advertising sector, and global markets broadly, resulting from the COVID-19 pandemic, which has negatively affected the market valuations."<ref>{{Cite news |title=Legacy Acquisition Corp. Terminates its Amended and Restated Share Exchange Agreement with Blue Valor Limited and Seeks a New Target |url=https://www.nasdaq.com/press-release/legacy-acquisition-corp.-terminates-its-amended-and-restated-share-exchange-agreement}}</ref>
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