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{{Short description|Ease with which the brain processes information}}
In [[cognitive psychology]], '''processing fluency''' is the ease with which information is processed by the [[brain]]. It is commonly treated as a synonym for '''cognitive fluency''', a term used to describe the subjective experience of ease or difficulty associated with mental tasks. Processing fluency influences a range of [[Judgment|judgments]] and [[Decision-making|decisions]], including perceptions of [[truth]], [[interpersonal attraction|attractiveness]], [[knowledge by acquaintance|familiarity]], and [[confidence]].
Several subtypes of processing fluency have been identified. '''Perceptual fluency''' refers to the ease of processing [[sense|sensory]] stimuli, which can be affected by factors such as [[Visual perception|visual clarity]], [[Contrast (vision)|contrast]], or exposure duration. '''Retrieval fluency''' involves the ease with which information is accessed from [[memory]].<ref name="Alter2009" />
Higher fluency is often associated with more favorable evaluations, even when the ease of processing is unrelated to the content itself, a [[cognitive bias]] known as the [[fluency heuristic]].
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