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Additionally, I have cleaned out the main article since it was just a 'comparison'. Original text:
==Arguments in favor of ATCA==
Proponents of ATCA and similar industry initiatives argue that by creating a flexible standard architecture that will serve the needs of many VARs (see [[value-added reseller]]), economies of scale can be achieved in the manufacture of the components of ATCA systems. In addition, most hardware and even most system software can be provided by the OEMs (see [[Original equipment manufacturer|OEM]]). This should allow the VAR to provide a better product because it can now focus its (presumably limited) resources on those aspects of the product that differentiate it from its competitors. Since the differentiating aspects naturally center around the VAR's area of expertise, this approach creates a better product. This effect is amplified by the fact that the hardware and system software are created by the specialized OEM(s), which are experts in those specialties.
The oft-cited example is the massive PC industry, which has managed to create and evolve a standard platform for 25 years, supporting many low cost solutions as well as premium solutions. Device manufacturers, firmware vendors, OS vendors, system designers, add-on manufacturers, and software vendors have existed in a competitive ecology, and the consumer has benefited, because PC-based solutions are inexpensive and universal.
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