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On [[February 9]], [[2006]], Tesco announced that it plans to move into the [[United States]] by opening a chain of small format grocery stores on the West Coast (Arizona, California and Nevada) in 2007 named Fresh & Easy.<ref>{{cite web | url = http://www.tescocorporate.com/page.aspx?pointerid=14163CB2412F41B1BD7765AC8DBE49EB | title = Tesco to enter United States | accessdate = 2006-03-13}}</ref> Despite widespread speculation, Fresh & Easy is not, nor will it be, based on the company's Tesco Express or Metro stores, as incorrectly stated in this linked article.<ref>{{cite web | url = http://www.nytimes.com/2007/06/06/business/worldbusiness/06tesco.html?ref=business | title = British Grocer Set to Dip Toe in U.S. Market | accessdate = 2007-06-06}}</ref> The initial planned capital expenditure is up to £250 ($436m) million per year. CEO Terry Leahy stated, "We have committed serious resources to developing a format that we believe will be really popular with American consumers". Investors responded with some scepticism to the project, with a small fall in the company's share price on the day of the announcement.<ref>{{cite_news|url=http://news.bbc.co.uk/1/hi/business/4695890.stm|publisher=BBC|title=Tesco plans foray into US market|date=February 9, 2006}}</ref> In May 2006, the ''[[Los Angeles Times]]'' reported that Tesco had purchased a 130 000 m² (1.4-million-square-foot) distribution center in [[Riverside County, California]], near [[Los Angeles, California|Los Angeles]], and planned to acquire another in [[Phoenix, Arizona]]. The stores are expected to be around 1400 m² (15,000 square feet) - good sized supermarkets in many countries, but about one-third the size of an average supermarket within the U.S..<ref>''Britain's Tesco to Open Its First U.S. Stores in Southland'', ''[[Los Angeles Times]]'' 20 May, 2006. [http://www.latimes.com/business/la-fi-tesco20may20,1,4395438.story?coll=la-headlines-business&ctrack=1&cset=true] </ref>
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[[Image:L1000078.JPG|thumb|right|250px|Fresh & Easy market in Glassel Park]]
[[Image:L1000083.JPG|thumb|right|250px|Fresh & Easy market in Glassel Park]]
'''First store'''<br />
Tesco has announced that it has taken a lease on a 3000 m² (32,500 square foot) former Albertsons store in [[Glassell Park]] ([[Los Angeles]]),<ref>{{cite web | url=http://www.gpia.org/files/Tescodoc.pdf | format=PDF | publisher=Glassell Park Improvement Association | title=Tesco Info | accessdate=2006-12-23}}</ref> suggesting that the company might be planning stores twice as large as previously thought. However, it is documented that Tesco is in fact dividing the Glassell Park site in half by bringing in a concession so that it would be left with a store in line with its plans for a small format chain.
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Both [[Albertsons Inc.]] and [[Kroger]] Co.'s Ralphs chain have closed supermarkets in the Glassell Park neighborhood, leaving the community with one independent grocer and a smattering of small convenience stores. "This has forced us to shop outside of our local area," said George Brauckman, president of the Glassell Park Improvement Assn. If Tesco "is clean and has fresh food and produce, it will do very well," Brauckman said. "People will like the idea that Glassell Park is the ___location for this new venture."
'''Other LA stores'''<br />
[[July 19]], [[2007]], Tesco announced it had identified 12 ___location in Los Angeles, and it was researching additional locations. Interviews are scheduled throughout Los Angeles. Tesco stated it's new employee orientation strategy will include every employee receiving "two days training on life skills", to ensure a "positive team-based culture".<ref>http://www.freshandeasy.com/pdfs/press_freshandeasy_losangeles.pdf | Press Release July 19, 2007 | accessdate=2007-07-20</ref>
==References==
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