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The SMS infrastructure with home routing could reduce the quality of SMS by allowing the receiving operator to filter messages, meaning there is a risk that not all messages will be delivered. This could potentially create a situation where delivery receipts issued by the sending operator are not valid anymore.
For the subscriber, this could mean that messages sent and paid for aren’t guaranteed to arrive. Direct consequences might be the reduction of SMS interactions between subscribers as well as a loss in consumer confidence in SMS interaction with commercial entities such as TV voting and mobile marketing campaigns.
Last but not least, complaints from subscribers of are likely to increase significantly, due to the lack of reliability and incorrect billing.
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The lack of reliability and transparency could also impact the growth of enterprise SMS. The restrictions in SMS delivery are an issue especially to enterprise customers, as there is a potential that enterprise SMS traffic might be jeopardized.
Industry sectors using text messaging as a mechanism to alert consumers with emergency and critical information could also suffer from lack of delivery. This would result in less usage of the SMS messaging service, or even companies considering switching to other technologies.
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