Learning and Evaluation/Plan your program metrics: Difference between revisions

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{{TNT|Learning and Evaluation portal navigation|active=3}} __NOTOC__
 
* '''[[Learning and Evaluation/Question Bank|Survey questions!]]'''
* '''[[Learning and Evaluation/Capturing your metrics|Tools for capturing your metrics]]'''
 
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<center><span style="font-size:20px">What does my program, project or event aim to achieve?</span></center>
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<td style="background:#85CB9F;font-size:20px;font-family:Sans"><center>'''''Increase Participation''</center>
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<td style="background:#fff">
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<td style="background:#EFA3A3;font-size:20px;font-family:Sans"><center>'''''Add Quality Content''</center>
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<td style="background:#87A9F4;font-size:20px;font-family:Sans;"><center>'''''Expand Reach and Readership''</center>
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<center> <span style="font-size:18px">'''My program, project, or event, will work on:'''</span></center>
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<td style="background:#CCE6D9">[[Grants:Evaluation/Measures for evaluation/Recruit new users |Recruiting New Users ]]
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<td style="background:#EBCCCC">[[Grants:Evaluation/Measures for evaluation/Awareness of content needs|Awareness of Content Needs]]
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<td style="background:#CCE0EB">[[Grants:Evaluation/Measures for evaluation/Awareness of Wikimedia|Awareness of Wikimedia]]
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<td style="background:#CCE6D9">[[Grants:Evaluation/Measures for evaluation/Convert new users|Converting New Users]]
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<td style="background:#EBCCCC">[[Grants:Evaluation/Measures for evaluation/Diversity of participation|Diversity of Participation]]
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<td style="background:#CCE0EB">[[Grants:Evaluation/Measures for evaluation/Access to Wikimedia|Access to Wikimedia]]
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<td style="background:#CCE6D9">[[Grants:Evaluation/Measures for evaluation/Retain community|Retaining Community]]
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<td>
</td>
<td style="background:#EBCCCC">[[Grants:Evaluation/Measures for evaluation/Participation of content experts|Participation of Content Experts]]
</td>
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<td style="background:#CCE0EB">[[Grants:Evaluation/Measures for evaluation/Perception of quality|Reputation of Wikimedia Quality]]
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<td style="background:#EBCCCC">[[Grants:Evaluation/Measures for evaluation/Productivity per editor|Productivity per Editor]]
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<td style="background:#EBCCCC">[[Grants:Evaluation/Measures for evaluation/References and sources|References and Sources]]
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==What does your program, project or event aim to achieve?==
===Increase Participation===
<div style="font-size:1.1em;">
[[Learning and Evaluation/Plan your program metrics/Recruit new users|Recruiting new users]] • [[Learning and Evaluation/Plan your program metrics/Convert new users|Converting new users]] • [[Learning and Evaluation/Plan your program metrics/Retain community|Retaining community]]
</div>
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<div style="float:left;margin:10px;width:70%;min-width:400px;font-size:16px">
'''Measures for Evaluation''' is a guide for individuals, organizations, grantees, or anyone involved in the Wikimedia movement who wants to evaluate their programs.
 
There are three overarching goals: '''(1) Increase participation''', '''(2) Add Quality Content''', and '''(3) Expand Wikimedia's Reach and Readership'''. These goals are aligned with the [http://wikimediafoundation.org/wiki/Wikimedia_Movement_Strategic_Plan_Summary Wikimedia movement strategic plan], with additional guidance from [[Research:Index|research]] and [https://www.mediawiki.org/wiki/Analytics analytics] about the movement. Under each of these goals is a list of '''Levers for Change''' or potential strategies for achieving the main goal. Within each page, you will find a list of '''''suggested measures'''''.
 
None of these levers for change have a complete list of measures and not all measures have tools. Leave feedback about goals, levers for change, or measures on the talk page or share ideas for tools!
 
 
<div class="plainlinks mw-ui-button mw-ui-progressive"> [//meta.wikimedia.org/w/index.php?title=Grants_talk:Evaluation/Measures_for_evaluation&action=edit&section=new <span style="color:#FAFAFA">Leave feedback!</span>]</div>
 
===Add Quality Content===
<div style="font-size:1.1em;">
[[Learning and Evaluation/Plan your program metrics/Awareness of content needs|Awareness of content needs]] • [[Learning and Evaluation/Plan your program metrics/Diversity of participation|Diversity of participation]] • [[Learning and Evaluation/Plan your program metrics/Participation of content experts|Participation of content experts]] • [[Learning and Evaluation/Plan your program metrics/Productivity per editor|Productivity per editor]] • [[Learning and Evaluation/Plan your program metrics/References and sources|References and sources]]
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===Expand Reach and Readership===
= Goals by Program - A few examples =
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[[Learning and Evaluation/Plan your program metrics/Awareness of Wikimedia|Awareness of Wikimedia]] • [[Learning and Evaluation/Plan your program metrics/Access to Wikimedia|Access to Wikimedia]] • [[Learning and Evaluation/Plan your program metrics/Perception of quality|Perception of quality]]
<br>
<span style="font-size:16px">The table below provides some guidance for what a program might work to achieve. This table is not meant to be exhaustive! The goals and levers above could fit just about any program - the idea is to design your program, its goals, and choose the measures that fit best. <br><br>'''Click into a box to explore measures for your program!'''</span>
<table cellpadding="5px" cellspacing="1px">
 
<tr valign="bottom" style="font-family:Times New Roman;font-weight:bold;background:#DCDCDC">
<td style="color:#000;font-size:16px;font-family:Arial;">Program
</td>
<td style="text-align:center;font-size:18px;width:27%;background:#85CB9F">''Increase Participation
</td>
<td style="text-align:center;font-size:18px;width:27%;background:#EFA3A3">''Add Quality Content
</td>
<td style="text-align:center;font-size:18px;width:27%;background:#87A9F4">''Expand Reach and Readership
</td>
</tr>
 
<tr valign="top">
<td style="font-size:16px;background:#fff;">Editathons,<br> Editing Parties
</td>
<td>
<div style="float:left;padding:5px;margin:1px;background:#CCE6D9;width:200px"><center>[[Grants:Evaluation/Measures for evaluation/Recruit new users|Recruiting New Users]]</center></div>
<div style="float:left;padding:5px;margin:1px;background:#CCE6D9;width:200px"><center>[[Grants:Evaluation/Measures for evaluation/Retain community|Retaining Community]]</center></div>
</td>
<td>
<div style="float:left;padding:5px;margin:1px;background:#EBCCCC;width:200px"><center>[[Grants:Evaluation/Measures for evaluation/Diversity of participation|Diversity of Participation]]</center></div>
</td>
<td>
</td>
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<td colspan="4">
<div style="border-bottom:3px solid #DCDCDC">
</div>
</td>
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<tr valign="top" style="background:">
<td style="font-size:16px;background:#fff">Editing Workshops
</td>
<td>
<div style="float:left;padding:5px;margin:1px;background:#CCE6D9;width:200px"><center>[[Grants:Evaluation/Measures for evaluation/Recruit new users|Recruiting New Users]]</center></div>
<div style="float:left;padding:5px;margin:1px;background:#CCE6D9;width:200px"><center>[[Grants:Evaluation/Measures for evaluation/Convert new users|Convert New Users]]</center></div>
</td>
<td>
<div style="float:left;padding:5px;margin:1px;background:#EBCCCC;width:200px"><center>[[Grants:Evaluation/Measures for evaluation/Participation of content experts|Participation of Content Experts]]</center></div>
</td>
<td>
</td>
</tr>
 
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<td colspan="4">
<div style="border-bottom:3px solid #DCDCDC">
</div>
</td>
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<td style="font-size:16px;background:#fff">Photo Upload Events
</td>
<td>
<div style="float:left;padding:5px;margin:1px;background:#CCE6D9;width:200px"><center>[[Grants:Evaluation/Measures for evaluation/Recruit new users|Recruiting New Users]]</center></div>
<div style="float:left;padding:5px;margin:1px;background:#CCE6D9;width:200px"><center>[[Grants:Evaluation/Measures for evaluation/Retain community|Retaining Community]]</center></div>
</td>
<td>
<div style="float:left;padding:5px;margin:1px;background:#EBCCCC;width:200px"><center>[[Grants:Evaluation/Measures for evaluation/Awareness of content needs|Awareness of Content Needs]]</center></div>
</td>
<td>
<div style="float:left;padding:5px;margin:1px;background:#CCE0EB;width:200px"><center>[[Grants:Evaluation/Measures for evaluation/Awareness of Wikimedia|Awareness of Wikimedia]]</center></div>
</td>
</tr>
 
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<td colspan="4">
<div style="border-bottom:3px solid #DCDCDC">
</div>
</td>
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<td style="font-size:16px;background:#fff">Wikipedia Education Program
</td>
<td>
</td>
<td>
<div style="float:left;padding:5px;margin:1px;background:#EBCCCC;width:200px"><center>[[Grants:Evaluation/Measures for evaluation/Participation of content experts|Participation of Content Experts]]</center></div>
<div style="float:left;padding:5px;margin:1px;background:#EBCCCC;width:200px"><center>[[Grants:Evaluation/Measures for evaluation/Awareness of content needs|Awareness of Content Needs]]</center></div>
<div style="float:left;padding:5px;margin:1px;background:#EBCCCC;width:200px"><center>[[Grants:Evaluation/Measures for evaluation/Diversity of participation|Diversity of Participation]]</center></div>
</td>
<td>
<div style="float:left;padding:5px;margin:1px;background:#CCE0EB;width:200px"><center>[[Grants:Evaluation/Measures for evaluation/Perception of quality|Reputation of Wikimedia Quality]]</center></div></td>
</tr>
 
<tr>
<td colspan="4">
<div style="border-bottom:3px solid #DCDCDC">
</div>
</td>
</tr>
 
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<td style="font-size:16px;background:#fff">Online Campaigns
</td>
<td>
<div style="float:left;padding:5px;margin:1px;background:#CCE6D9;width:200px"><center>[[Grants:Evaluation/Measures for evaluation/Recruit new users|Recruiting New Users]]</center></div>
<div style="float:left;padding:5px;margin:1px;background:#CCE6D9;width:200px"><center>[[Grants:Evaluation/Measures for evaluation/Convert new users|Convert New Users]]</center></div>
<div style="float:left;padding:5px;margin:1px;background:#CCE6D9;width:200px"><center>[[Grants:Evaluation/Measures for evaluation/Retain community|Retaining Community]]</center></div>
</td>
<td>
</td>
<td>
</td>
</tr>
 
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<td colspan="4">
<div style="border-bottom:3px solid #DCDCDC">
</div>
</td>
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<td style="font-size:16px;background:#fff">Hackathons
</td>
<td>
<div style="float:left;padding:5px;margin:1px;background:#CCE6D9;width:200px"><center>[[Grants:Evaluation/Measures for evaluation/Retain community|Retaining Community]]</center></div>
</td>
<td>
<div style="float:left;padding:5px;margin:1px;background:#EBCCCC;width:200px"><center>[[Grants:Evaluation/Measures for evaluation/Productivity per editor|Productivity per Editor]]</center></div>
<div style="float:left;padding:5px;margin:1px;background:#EBCCCC;width:200px"><center>[[Grants:Evaluation/Measures for evaluation/References and sources|References and Sources]]</center></div>
</td>
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</td>
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<td colspan="4">
<div style="border-bottom:3px solid #DCDCDC">
</div>
</td>
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<td style="font-size:16px;background:#fff"> Wikimedians in Residence
</td>
<td>
<div style="float:left;padding:5px;margin:1px;background:#CCE6D9;width:200px"><center>[[Grants:Evaluation/Measures for evaluation/Recruit new users|Recruiting New Users]]</center></div>
</td>
<td>
<div style="float:left;padding:5px;margin:1px;background:#EBCCCC;width:200px"><center>[[Grants:Evaluation/Measures for evaluation/Awareness of content needs|Awareness of Content Needs]]</center></div>
</td>
<td>
<div style="float:left;padding:5px;margin:1px;background:#CCE0EB;width:200px"><center>[[Grants:Evaluation/Measures for evaluation/Awareness of Wikimedia|Awareness of Wikimedia]]</center></div>
<div style="float:left;padding:5px;margin:1px;background:#CCE0EB;width:200px"><center>[[Grants:Evaluation/Measures for evaluation/Perception of quality|Reputation of Wikimedia Quality]]</center></div></td>
</td>
</tr>
 
<tr>
<td colspan="4">
<div style="border-bottom:3px solid #DCDCDC">
</div>
</td>
</tr>
 
<tr valign="top">
<td style="font-size:16px;background:#fff">GLAM partnerships
</td>
<td>
</td>
<td>
<div style="float:left;padding:5px;margin:1px;background:#EBCCCC;width:200px"><center>[[Grants:Evaluation/Measures for evaluation/Participation of content experts|Participation of Content Experts]]</center></div>
<div style="float:left;padding:5px;margin:1px;background:#EBCCCC;width:200px"><center>[[Grants:Evaluation/Measures for evaluation/References and sources|References and Sources]]</center></div>
</td>
<td>
<div style="float:left;padding:5px;margin:1px;background:#CCE0EB;width:200px"><center>[[Grants:Evaluation/Measures for evaluation/Perception of quality|Reputation of Wikimedia Quality]]</center></div></td></td>
</tr>
 
<tr>
<td colspan="4">
<div style="border-bottom:3px solid #DCDCDC">
</div>
</td>
</tr>
 
 
<tr valign="top">
<td style="font-size:16px;background:#fff">Editing Contests
</td>
<td>
<div style="float:left;padding:5px;margin:1px;background:#CCE6D9;width:200px"><center>[[Grants:Evaluation/Measures for evaluation/Retain community|Retaining Community]]</center></div>
</td>
<td>
<div style="float:left;padding:5px;margin:1px;background:#EBCCCC;width:200px"><center>[[Grants:Evaluation/Measures for evaluation/Participation of content experts|Participation of Content Experts]]</center></div>
</td>
<td>
</td>
</tr>
 
 
==See also==
</table>
* [[Learning and Evaluation/Question Bank|Survey questions!]]
* [[Learning and Evaluation/Capturing your metrics|Tools for capturing your metrics]]
 
[[Category:Planning your metrics| ]]