Translations:Communications/Wikimedia brands/2030 movement brand project/75/en: Difference between revisions

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Our free knowledge projects are created by a global movement. Since 2003, we have used the term “Wikimedia” to refer to this movement. However, after 15 years, the name “Wikimedia” remains unknown and confusing to the outside world. This makes it an ineffective tool for explaining who we are, demonstrating the impact of our work, and inviting new people in. By contrast, Wikipedia is globally-recognized, but it is not widely understood as part of a larger ecosystem of projects and communities. The Foundation2030 plansMovement toBrand useProject Wikipediais ascreating a centralproposal referencefor pointmovement innames developingand adesigns brandbased proposalon thatour communicatesbest-known who we are as an interconnectedbrand, global movementWikipedia.