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CPS has been very useful in [[consumer durables]] and [[FMCG]] industries. However, the model fails to be effective in [[manufacturing industry]].
In several emerging businesses such as [[software services]] and [[BPO]] where the DVD index returns a negative value, making the model redundant.
== References ==
* ''Competition Analysis, ESMT'', http://www.esmt.org/eng/consulting/esmt-competition-analysis/
* Robert E. Gunther, Hubert Gatignon, John R. Kimberly, ''The INSEAD-Wharton Alliance on Globalizing: Strategies for Building Successful Global Businesses'', ISBN-10: 0521835712
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