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== History ==
The
As part of the program, the organizations commissioned a national survey of 1,000 adults to determine areas where consumers needed the most education regarding vehicle theft protection. The survey found that the majority of respondents had bad habits when it came to protecting their vehicles from theft. A full 33 percent left their car running unattended, while 40 percent did not hide valuables from view when leaving their car.<ref name=Hot>[http://www.iii.org/media/hottopics/insurance/test4/] Insurance Information Institute (III) Study Compilation, May 2008</ref>
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And for construction equipment owners, NICB and LoJack have led ongoing seminars that have been presented at trade shows around the country offering practical advice to protect construction equipment against theft.
To accompany the program, a booklet entitled “Get in the Know: Learn to Protect Your Vehicle from Theft” was also created to provide facts, statistics and practical steps owners can take to protect their assets.
Now in its second year, the educational initiative aims to raise consumer awareness of vehicle theft and theft protection through a series of events, informative materials, podcasts, surveys and a presence on a variety of websites.
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