Search engine optimization: Difference between revisions

Revision as of 01:53, 17 January 2004

Revision as of 22:37, 18 January 2004

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SEO began in the mid-1990s, as the first search engines were cataloging the early Web. Many site owners quickly learned to appreciate the value of a new listing in a search engine, as they observed sharp spikes in traffic to their sites.

Site owners soon began submitting their site [[URL]]s to the engines on a regular basis, and began modifying their site to accommodate the needs of [[search engine spider]]s, the software programs sent out to explore the Web. Special features such as the [[Meta tag]] became a common feature of sites that sought out high-ranking listings. in search engine result pages (the so-called "SERPs").

Consultant firms arose to serve the needs of these site owners, and attempted to develop an understanding of the search engines' internal logic, or [[algorithm]]s. The goal was to develop a set of practices for copywriting, site coding, and submissions that would ensure maximum exposure for a website.