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Added abbreviation "SERP" (for "Search Engine Result Pages") |
+ Google's use of adwords |
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The fee structure is used by search engines as a filter against superfluous submissions, and also as a revenue generator. Typically, the fee covers an annual subscription for one webpage, which will automatically be cataloged on a regular basis. Search engines still offer free submit forms, but make no promises as to the timeliness of the cataloging process through this channel.
[[Google]] has a particularly ethical way of handling paid placement. Their main results are apparently uninfluenced by any payments, but paid "AdWords" drive small, graphically distinct text-only ads, so the user is able to tell which matches were the result of a payment. Also, they use various methods to ensure against even paid placement of truly irrelevant content.
SEO is often confused with [[spamdexing]], which is the unwanted promotion of irrelevant, chiefly commercial, pages through taking advantage of the search algorithms. Indeed, many search engine administrators say that any form of search engine optimization used to improve a website's page rank is nothing else than spamdexing.
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