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The first application of an experimental design for MVLPO was performed by Moskowitz Jacobs Inc. in [[1998]] as a simulation/demonstration project for [[LEGO]]. MVLPO did not become a mainstream approach until [[2003]] or [[2004]].
Multivariate landing page optimization can be executed in a live (production) environment, or through simulations and [[market research]] surveys. Examples of live environment applications include ConversionMultiplier.com, Omniture.com, [[Google website optimizer]], Memetrics.com, Widemile.com, and Optimost.com. An example of survey/simulation applications is StyleMap.Net.
== Overview ==
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