Multivariate landing page optimization: Difference between revisions

Revision as of 13:10, 30 July 2008

Revision as of 20:27, 31 July 2008

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The first application of an experimental design for MVLPO was performed by Moskowitz Jacobs Inc. in [[1998]] as a simulation/demonstration project for [[LEGO]]. MVLPO did not become a mainstream approach until [[2003]] or [[2004]].

Multivariate landing page optimization can be executed in a live (production) environment, or through simulations and [[market research]] surveys. Examples of live environment applications include ConversionMultiplier.com, Omniture.com, [[Google website optimizer|Google Website Optimizer]], Memetrics.com, Widemile.com, and Optimost.com. An example of survey/simulation applications is StyleMap.Netnet.

== Overview ==

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* Capable of testing the effect of variations as a real-life experience.

* Generally transparent to visitors.

* Relatively simple and inexpensive to execute (e.g., [[Google website optimizer|Google Website Optimizer]]).

=== Disadvantages ===

''Note: These disadvantages are applicable mostly to the live environment tools available prior to Google Website Optimizer.''

* High cost.

* Increased complexity involved in modifying a production-level website.