Multivariate landing page optimization: Difference between revisions

Revision as of 20:27, 31 July 2008

Revision as of 15:43, 4 August 2008

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=== Advantages ===

* Capable of testing the effect of variations as a real-life experience.

* Generally transparent to visitors.

* Relatively simple and inexpensive to execute (e.g., [[Google website optimizer|Google Website Optimizer]]).

=== Disadvantages ===

''Note: These disadvantages are applicable mostly to the live environment tools available prior to Google Website Optimizer.''

* High cost.

* Increased complexity involved in modifying a production-level website.

* Long period of time required to achieve statistically-reliable data. This situation is due to variations in the amount of traffic, whichthat generates the data necessary for a decision.

* Likely inappropriate for low-traffic, high-importance websites when the site administrators do not want to lose any potential customers.

== Simulation (survey) execution ==

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=== Advantages ===

* Faster and easier to prepare and execute in many cases, as compared to live environment execution.

* Applicable to low-traffic websites.

* Capable of producing more robust and rich data because of increased control over the page design.

=== Disadvantages ===

* Possible bias because of a simulated environment rather than a live environment.

* Necessity to recruit and optionally incentivize the respondents.

== References ==