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In [[microeconomics]], the '''utility maximization problem''' is the problem [[consumers]] face: "how should I spend my [[money]] in order to maximize my [[utility]]?"
Suppose their [[consumption set]], or the enumeration of all possible consumption bundles that could be selected if there are no budget constraint has ''L'' commodities and is limited to positive amounts of consumption of each
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:<math>x(p, w) = \operatorname{argmax}_{x^* \in B(p, w)} u(x^*)</math>.
In practice, a consumer may not always pick an optimal package. For example, it may require too much thought. [[Bounded rationality]] is a theory that explains this behaviour with [[satisficing]] - picking packages that are suboptimal but good enough. ▼
The solution ''x''(''p'', ''w'') need not be unique. If ''u'' is continuous and no commodities are free of charge, then x(p, w) is nonempty.▼
=== non unique solution ===
▲If a consumer always picks an optimal package as defined above, then ''x''(''p'', ''w'') is called the [[Marshallian demand correspondence]]. If there is always a unique maximizer, then it is called the [[Marshallian demand function]]. The relationship between the [[utility function]] and [[Marshallian demand]] in the Utility Maximization Problem mirrors the relationship between the [[expenditure function]] and [[Hicksian demand]] in the [[Expenditure Minimization Problem]].
▲The solution ''x''(''p'', ''w'') need not be unique. If
▲In practice, a consumer may not always pick an optimal package. For example, it may require too much thought. [[Bounded rationality]] is a theory that explains this behaviour with [[satisficing]] - picking packages that are suboptimal but good enough.
==See also==
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