ShotCode was created in [[1999]] at the [[University of Cambridge]] when researching a low cost vision based method to track locations and developed TRIPCode as a result. It has been used to track printed TRIPCode paperbadges in realtime with webcams. After that in Cambridge it had another research use; to read barcodes with mobile phone cams, and they used TRIPCode in a round barcode which was named SpotCode. High Energy Magic was founded in [[2003]] to commercialise research from the University of Cambridge Computer Laboratory and Laboratory for Communications Engineering. Least Bango.net, a mobile company used SpotCode [[2004]] in their ads. In [[2005]] High Energy Magic Ltd. sold the entire SpotCode IPR to OP3. Afterwards the name was changed from SpotCode to ShotCode. [[Heineken]] was the first company to officially use the ShotCode technology.
