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* In [[April 2003]], Apple introduced a new ad campaign in conjunction with the launch of the [[iTMS|iTunes Music Store]]. The ads feature informally dressed persons wearing their iPods and giving ''[[a capella]]'' renditions of popular songs, accompanied by dancing, [[air guitar]], and other embarassing performances. The commercials featured a wide range of music, including [[The Who]]'s ''[[My Generation]]'', [[Sir Mix-a-lot]]'s ''[[Baby Got Back]]'', [[Pink (musician)|Pink]]'s ''There You Go'', and [[Eminem]]'s ''Lose Yourself''.
* In [[October 2003]], Apple changed their TV ads to align with their print ad campaign, featuring [[Apple iPod Silhouette Commercial|people in silhouette]] against a solid color background, dancing to music on their prominently featured iPods and iPod headphones. These commercials feature popular songs, such as [[The Vines]]' ''Ride'', [[The Caesars]]' ''Jerk it Out'', [[Gorillaz]]' ''[[Feel Good Inc.]]'', [[Jet (band)|Jet's]] ''Are You Gonna Be My Girl'', [[N.E.R.D.]]'s ''Rock Star (Jason Nevin's Mix)'', [[Franz Ferdinand (band)|Franz Ferdinand's]] ''Take Me Out'', and many more. To commemorate the launch of the [[U2 (band)|U2]] iPod, Apple released an ad featuring the music video of ''Vertigo'' (changed to characteristic iPod silhouettes). {{ref|u2-vertigo}}
* On [[October 12]], [[2005]] Apple introduced an
==Key personnel==
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