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'''ShotCode''' is a circular [[barcode]] created by High Energy Magic of [[Cambridge University]]. It uses a [[dartboard]]-like circle, with a bulls eye in the centre and ''datacircles'' surrounding it. The technology reads databits from these datacircles by measuring the angle and distance from the bulls eye for each.
ShotCodes are designed to be read with a regular camera (including those found on [[mobile phone]]s and [[webcam]]s) without the need to purchase other specialised hardware. Because of the circular design, it is also possible for software to detect the angle from which the barcode is read. ShotCodes differ from [[Datamatrix|matrix barcodes]] in that they do not store regular data - rather, they store a look up number consisting of
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