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In the social sciences, '''scaling''' is the process of [[measurement|measuring]] or ordering entities with respect to [[quantitative]] attributes or traits. For example, a scaling technique might involve estimating individuals' levels of extraversion, or the perceived quality of products. Certain methods of scaling permit estimation of magnitudes on a [[continuum]], while other methods provide only for relative ordering of the entities.
See [[level of measurement]] for an account of qualitatively different kinds of measurement scales.
== Comparative and noncomparative scaling ==
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