Multivariate landing page optimization: Difference between revisions

Revision as of 14:36, 6 August 2009

Revision as of 14:39, 6 August 2009

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* Capable of testing the effect of variations as a real-life experience

* Generally transparent to visitors

* Relatively simple and inexpensive to execute (e.g., [[Google website optimizer|Google Website Optimizer]])

Live environment execution has the following disadvantages:

''Note: These disadvantages are applicable mostly to the live environment tools available prior to Google Website Optimizer.''

* High cost

* Increased complexity involved in modifying a production-level website