After graduating from the [[University of Wisconsin-MadisonWisconsin–Madison]] in 1971 with a degree in [[meteorology]], Terry Kelly took a job with [[Madison, Wisconsin]], television station Channel 27 calculating weather predictions. Over the next two years he introduced a number of new techniques to the industry, including using magnets to represent high and low points, color markers on a whiteboard for graphics, and later hand-photographing satellite cloud imagery with a Bolex camera to produce the first cloud-movement animations.<ref name=p306>Nelson, pg. 306</ref><ref name=mad>Robert Chappell, [http://www.madisonmagazine.com/article.php?section_id=918&xstate=view_story&story_id=194192 "The Liberal Media"], ''Madison Magazine'', March 2005</ref>
Kelly and several of his colleagues also produced [[weather forecasting]] [[software]]. In 1974 he was promoted to chief meteorologist at Channel 27,<ref name=mad/> and at the same time started Weather Central to sell and operate their software for smaller organizations such as ski resorts and local highway departments.<ref name=p306/>
