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This is a list of notable mascots and characters created specifically for advertising purposes, listed alphabetically by the product they represent.
{| border="1" cellpadding="5" cellspacing="0"
|'''Product''' || '''Character''' || '''Years used'''
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| [[Michelin]] || [[Michelin#The Michelin Man|Bibendum]] (the Michelin Man) || [[1898]]–present ||
|}
[[Category:Lists of fictional characters|European and British advertising characters, List of]]
[[Category:European culture|American advertising characters, List of]]
[[Category:Advertising characters|European and British advertising characters, List of]]
[[Category:Mascots|European and british advertising characters, List of]]
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