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In a Web data services environment, applications may subscribe to and consume information, provide and publish information for others to consume, or both. Applications that can serve as a consumer/subscriber and/or provider/publisher of Web data services include [[mobile computing]], [[web portals]], [[enterprise portals]], online [[business software]], [[social media]], and [[social networks]].<ref>Reuters (June 23, 2009), [http://www.reuters.com/article/pressRelease/idUS113076+23-Jun-2009+PRN20090623 How Data-Driven Enterprise Applications Are Built]</ref>. Web data services may support business-to-consumer and business-to-business information-sharing requirements. Increasingly, enteprises are including web data services in their SOA implementations, as they integrate mashup-style user-driven information sharing into [[business intelligence]], [[business process management]], [[predictive analytics]], [[content management]], and other applications, according to industry analysts.<ref>Cloud Computing (June 23, 2009) [http://danagardner.sys-con.com/node/1012701 Web Data Gains Some Due Respect.]</ref>
To speed development of web data services, enterprises can deploy technologies that ease discovery, extraction, movement, transformation, cleansing, normalization, joining, consolidation, access, and presentation of disparate information types from diverse internal sources (such as data warehouses and CRM systems) and external sources (such as commercial market data aggregators).<ref>Kapow Technologies [http://kapowtech.com/index.php/products/kapow-web-data-server Web Data Server.]</ref> <ref>Microsoft Developer Network [http://msdn.microsoft.com/en-us/data/bb931106.aspx ADO.NET Data Services.]</ref> Web data services build on industry-standard protocols, interfaces, formats, and integration patterns, such as those
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