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* The ''visibility:'' the site must also be easy to find via most, if not all, major search engines and advertisement media.
A web site typically consists of text and [[Image|images]]. The first page of a web site is known as the [[Home page]] or Index. Some web sites use what is commonly called a Splash Page. Splash pages might include a welcome message, language or region selection, or disclaimer. Each web page within a web site is an [[HTML]] file which has its own [[Uniform Resource Locator|URL]]. After each web page is created, they are typically linked together using a navigation menu composed of [[hyperlinks]]. Faster browsing speeds have led to shorter attention spans and more demanding online visitors and this has resulted in less use of Splash Pages, particularly where commercial web sites are concerned{{Citation needed|date=April 2009}}.
Once a web site is completed, it must be published or uploaded in order to be viewable to the public over the [[internet]]. This may be done using an [[FTP client]]. Once published, the [[web master]] may use a variety of techniques to increase the traffic, or hits, that the web site receives. This may include submitting the web site to a [[Web search engine|search engine]] such as [[Google]], [[Yahoo]] or [[Bing (search engine)|Bing]], exchanging links with other web sites, creating affiliations with similar web sites, etc.
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