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{{About|the candy|other uses|M&M}}
{{infobox brand
| logo = Plain
| name = M&M's
| image = [[File:M&M's Plain.jpg|288px|Milk Chocolate M&M's]]
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In 2000, "Plain" M&M's (a name introduced in 1954 when Peanut M&M's were introduced) were renamed "Milk Chocolate" M&M's, and pictures of the candy pieces were added to the traditional brown and white packaging.<ref> http://www.collectorcafe.com/article_archive.asp?article=10&id=1877</ref>
 
In July 2001, caramel-filled [[Dulce de Leche]] M&M's were introduced in five markets with large Hispanic populations: [[Los Angeles, CA]], cheese cake[[San Diego, CA]], [[Miami, FL]], [[McAllen, Texas|Mcallen]]-[[Brownsville, TX]], and [[San Antonio, TX]].<ref>{{cite web|url=http://www.allbusiness.com/food-beverage/food-industry-food-mfg-sugar/6097035-1.html |title=M&M/MARS Woos Latinos With New ``M&M's'&#39; Dulce de Leche-Caramel Chocolate Candies; New Flavor to Premiere in Markets With Highest Concentration of Latinos. &#124; Food & Beverage > Food Industry from |publisher=AllBusiness.com |date= |accessdate=2010-01-15}}</ref> The flavor never became popular with the Hispanic community, who preferred existing M&M's flavors, and it was discontinued in most areas by early 2003.<ref>http://www.nuintelligence.net/Manager/anmviewer.asp?a=9{{Dead link|date=January 2010}}</ref> The flavor was widely panned for containing 36 grams of fat per serving.<ref>{{cite web|url=http://www.dailycandy.com/new-york/article/17516/La+Dulce+Vita |title=Dulce de Leche M&M's &#124; New York |publisher=DailyCandy.com |date=2002-02-13 |accessdate=2010-01-15}}</ref>
 
In 2002, Mars solicited votes to add a new color from three choices: aqua, pink, and purple. This time, purple won and was featured for a limited time.<ref name="cnn0620"/>
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M&M's also introduced another new product called "M&M's Premiums" in 2008. They come in five flavors — chocolate almond, mint chocolate, mocha, raspberry almond and triple chocolate (milk, dark, and white chocolate), which are sold in small upright cartons with a plastic bag inside. M&M's Premiums do not have a candy shell, but are coated with carnauba wax and color. Dark Chocolate was added in 2009, replacing Mocha.{{Citation needed|date=May 2010}}
 
During summer of 2008, My M&M's launched 'Faces,' which allows consumers to print the faces of loved ones on M&M's chocolate candies.{{Citationcheese cakeCitation needed|date=May 2010}}
 
In January 2009, three new "shimmering" colors were added to the list of custom printable colors. The colors in this collection have a [[pearlescent]] finish.<ref>{{cite web|url=http://www.mymms.com/25colors/|title=My M&M's -25 Custom Chocolate Candy Colors|accessdate=2009-06-24}}</ref> In February 2009, M&M's launched "M&M’S Color Break-Up" Promotion in Australia where colors were sold in separate packs (one for each color): the packs included a code to win prizes.<ref>{{cite news|title=M&M'S Color Break Up|url=http://www.colourbreakup.com.au/html/default.aspx| publisher=Mars |date=2009-02-18 | accessdate=2009-02-18 }}</ref>