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On the Business Architecture side, the Operating Model informs [[Business Architect]]ure as to the number of distinct market facing entities, the number of unique value propositions, and the number Capability Models required. For example, an Integrated Enterprise would have one customer facing brand and a single core Capability Model and a Holding Company would have one for each company in its portfolio. Depending on business strategy choice (profit propositions and value propositions), a Federated/Allied Strategy may require more than one Capability Model.
The Operating Model also informs IT and other support services as to the value and appropriateness of shared
On the [[Technical architecture]] side, the Operating Model informs IT leaders about how various technical and business components should be designed and implemented to enable the chosen Operating Model:<ref>Derived from: Jeanne W. Ross, Peter Weill and David C. Robertson, Enterprise Architecture as Strategy (Harvard Business School Press, 2006)</ref>
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