Search engine optimization: Difference between revisions

Content deleted Content added
simplification of unnecessarily longwinded definition. a web page is a kind of web site (albeit only a page, u can still cite it as a reference, u can still site your content on it...etc)
practice includes process but process does not so logically include practice, so best to keep the word practice and do away with process, for accessibility through simplification, without lost info
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{{Internet Marketing}}
 
'''Search engine optimization''' ('''SEO''') is the practice or process of maximizing the volume or quality of traffic to a [[web site]] (such as a [[blog]]) from [[search engine]]s via "natural" or un-paid ("organic" or "algorithmic") [[Search engine results page|search results]] as opposed to other forms of [[search engine marketing]] ("SEM") which may deal with paid inclusion. The theory is that the earlier (or higher) a site appears in the search results list, the more visitors it will receive from the search engine. SEO may target different kinds of search, including [[image search]], [[local search (Internet)|local search]], [[video search]] and industry-specific [[vertical search]] engines. This gives a web site [[web presence]].
 
As an [[Internet marketing]] strategy, SEO considers how search engines work and what people search for. Optimizing a website primarily involves editing its content and [[HTML]] and associated coding to both increase its relevance to specific keywords and to remove barriers to the [[web crawler|indexing activities]] of search engines.