Partner development: Difference between revisions

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'''Partner Development''' is a customer-centric approach to [[business development]].
 
Partner Development draws from the [[Steven_Gary_Blank#Customer_Development|customer development framework]], popularized by [[Steve_Blank|Steve Blank]].
 
Partner Development is a process by which a firm seeking to form partnerships approach potential partners in advance to reduce the risk of providing the wrong things. The process has firms ask a structured set of questions in the form of polling, open-ended feedback and with a mindset towards solving real problems for them.