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'2ergo is an international provider of software solutions for mobile phone and Smartphone marketing, business communications, mobile websites, mobile entertainment, mobile news and mobile banking. 2ergo is an international provider of software solutions for mobile phone and smartphone marketing, interactive messaging, mobile internet and publishing, smartphone applications, mobile ticketing and coupons, mobile security and secure payment solutions
Currently, 2ergo is the largest commercial provider of mobile news in the USA, and the only provider of secure mobile phone money transfers that are both PIN protected and encrypted.
Software solutions are targeted to retail, FMCG and brands, media, entertainment, sports and SME verticals.
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Mobile Websites and Publishing'''
2ergo pioneered the first working mobile website in the United States in 2000, and since then has developed award-winning mobile websites for brands including FOX News, AT&T, NBC Universal, Yahoo!, Australian Broadcasting Corporation (ABC), Rightmove and Uno Medios. In 2009, 2ergo partnered with global marketing and advertising agency Ogilvy & Mather to mobilise the ‘Hopenhagen’ initiative, helping millions of people participate in the landmark climate change movement via mobile. 2ergo has worked with the top five broadcast companies in the US including CBS, NBC, News Corp (FOX), Univision and Disney. 2ergo is now the biggest commercial provider of mobile news in the USA.
'''Smartphone Applications Development Solutions'''
2ergo has produced Smartphone applications for brands such as FOX Business, the Guardian (a UK national newspaper) and Rightmove, the largest real estate website in the UK.
'''Mobile Site Builder'''
A mobile publishing and content management solution. Their mobile site builder technology integrates with existing content management (CMS) systems and enables content repurposing to ensure mobile websites render elegantly on all mobile devices. Video transcoding and hosting service enables device-optimized and downloadable videos.
enables device-optimized and downloadable videos.
Alternatively 2ergo custom builds sites to manage updates, or a fully managed service which designs sites, re-formats mobile content, manages updates and adds mobile billing functionality. Rich analytics relay in-depth consumer insight including popular handsets, unique visitors, page views, and data capture fields for ongoing site optimisation. Exportable data reports can be created for daily, weekly and monthly results. 2ergo’s SMS click-through tracking technology tracks the effectiveness of mobile messaging campaigns. Mobile Site Builder also offers easy integration with third party tracking tools such as Omniture, Google, Hitbox and AdMob.
'''Mobile Ticketing, Coupons and Loyalty Solutions'''
2ergo offers VoucherNet – a mobile ticketing, coupon and customer loyalty solutions platform. VoucherNet is the platform behind the record-breaking Orange Wednesday’s cinema campaign in the UK. Launched in 2004, Orange Wednesdays gives Orange customers the chance to receive ‘two-for-one’ cinema tickets every Wednesday. It is regarded as one of the most successful mobile marketing campaigns in the world, having been used millions of times since launch. VoucherNet enables mobile distributed coupons, vouchers and tickets to virtually any mobile phone. They can then be redeemed, managed, tracked and reported on via retail outlet EPOS systems, hand held devices, portable scanners or behind-the-till GPRS enabled units. Here are statistics on mobile redemption: • Over 300 million global consumers will use a mobile phone coupon by 2014 (Juniper) • Mobile coupons will generate $6 billion (£4bn) in global redemption values by 2014 (Juniper) • Mobile coupon redemption rates often exceed 50% (Exposure2) • Paper coupons typically have a redemption rate of only 0.2-2% • Over 2 billion mobile tickets were sold in 2009 (Juniper) • By 2014 there will be 15 billion mobile ticket transactions globally (Juniper) • Over 400 million mobile subscribers worldwide will use a mobile phone for ticketing by 2013 • Total mobile ticketing transaction value will reach $92 billion by 2013
Mobile Security and Advanced Messaging Solutions 2ergo’s Secure Advanced Message Service is an innovative, secure protocol standard that introduces end-to-end security, resilience and protection through mobile phones.
On 18 September 2009 2ergo were fined £80,000 by [[PhonepayPlus]], regulator for premium rate phone-paid services, for sending misleading unsolicited marketing text messages. This was the 17th such complaint upheld where 2ergo was the service provider.<ref>http://www.mediaregulation.co.uk/2009/10/more-phonepayplus-adjudications.html</ref><ref>http://www.guardian.co.uk/money/2009/oct/24/utext-text-messages</ref>
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