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Line 19: When economic concerns are predominant, the recipient will likely employ heuristic processing when formulating argumentation judgment. Reliability concerns are influenced by the level of the recipient’s issue-involvement or response-involvement. When reliability concerns are predominant, the recipient will likely employ systematic processing when formulating argumentation judgment. When recipients perceive significant importance in formulating highly accurate argumentation judgment, the recipient will likely employ a systematic processing strategy. Source credibility affects persuasion under conditions of low, but not high, issue-involvement and response-involvement

Heuristic-systematic model of information processing: Difference between revisions